It is early days and the bottle forms one of a number of potential solutions at this point. More importantly, the research process into fibre and pulp has provided essential information for Britvic’s R&D team to explore further alternative packaging solutions going forward.

Clive Hooper, Chief Supply Chain Officer at Britvic commented : “the wood fibre bottle is a great example of what potentially can be done and its development has provided great insight into what will and won’t work in terms of quality standards and mass production in the future. We’re now working hard to take our learnings from the fibre bottle Texte Alternatifto investigate fibre-based sustainable packaging materials further”.

As well as investment in R&D, Britvic’s sustainability strategy places environmental initiatives at the heart of the business. Britvic is currently half way through a £240m supply chain investment programme to maximise efficiency across its manufacturing sites, reduce waste and improve its environmental footprint.

As part of this programme, £25m was invested at the Leeds plant, which employs over 200 people, to create a new high-speed bottling line, resulting in a 22% reduction in water use and a 45% reduction in energy consumption relative to production volumes. The upgrades have also allowed the Pepsi bottler to access the latest in packaging technology, allowing Britvic to blow and fill lighter bottles, thereby reducing the amount of plastic packaging needed per year by 155 tonnes, the equivalent weight of over ten double decker buses.

Meanwhile, Britvic has invested in upgrading equipment and processing techniques to deliver greater water efficiency, resulting in a reduction in total water consumption of 0.4% despite a 0.7% increase in production volumes. This saving is equivalent to the volume of water needed to fill five Olympic swimming pools.

Britvic is the largest supplier of branded still soft drinks in Great Britain and the number two supplier of branded carbonated soft drinks in GB. Britvic is an industry leader in the island of Ireland with brands such as MiWadi and Ballygowan, in France with brands such as Teisseire and Pressade and in Brazil with Maguary and Dafruta. Britvic is growing its reach into other territories through franchising, export and licensing.

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