With roughly 8 MM metric tons of plastic entering the ocean each year, there is a need to confront the issue on multiple fronts, which is why Corona has adopted Parley’s A.I.R. strategy to not only “avoid” and “intercept” plastic as much as possible, but also help “redesign” solutions that use the material.

Although Corona is primarily packaged in glass and fiberboard, the brand sees an opportunity to help redesign a common source of plastic in the category: six pack rings. The plastic-free rings being tested are made from plant-based biodegradable fibers, with a mix of by-product waste and compostable materials. If left in the environment, they break down into organic material that is not harmful to wildlife, whereas the industry standard plastic six pack rings are made from a photodegradable form of polyethylene that results in increasingly smaller pieces of plastic if not recycled.

Texte AlternatifAlthough most plastic rings are recyclable, the reality is that the majority of all plastic ever created hasn’t been recycled, which is the motivation for brands like Corona to pursue solutions that avoid the material entirely. That journey starts in the brand’s homeland of Mexico, where the plastic-free rings will be piloted in Tulum at the beginning of the year.

Since the partnership launched in 2017, Corona and Parley have conducted over three hundred clean-ups in over 15 countries, including the Maldives, Palau, Mexico, Dominican Republic, Chile, Indonesia, Italy, South Africa and Australia, with over seven thousand volunteers from more than two hundred locations participating in the project, totalling in more than three million pounds of plastic waste collected.

Parley for the Oceans is the global network where creators, thinkers and leaders from the creative industries, brands, governments and environmental groups come together to raise awareness for the beauty and fragility of the oceans and collaborate on projects that can end their destruction. The organization has formed alliances with major corporations including adidas, Anheuser Busch InBev (Corona), American Express; the United Nations; the Maldives and collaborators spanning the worlds of science, art, fashion, design, entertainment, sports, and space and ocean exploration.

Born in Mexico, Corona is the beer brand in the country, the most popular Mexican beer worldwide exported to more than 180 countries.

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