Texte AlternatifProcter & Gamble’s Air Assist, a breakthrough in performance and sustainability for e-commerce and brick-and-mortar packaging. The liquid packaging technology uses compressed gas to provide tailored rigidity to create structure in flexible films. By utilizing a proprietary one-way valve, the new packaging form delivers cleaner dispensing, more controlled dosing and more convenient one-handed use while still being tough enough for e-commerce shipping without extra protection. Air Assist also uses 50 percent less plastic than a traditional rigid bottle and has a 360-degree palette for design, making it a more resource-efficient solution. The judges evaluated more than 200 entries from companies in 30 countries. In addition to the Diamond Award, the top honor of the competition, the judges also selected nine Diamond Finalist Winners, eight Gold Award Winners and eleven Silver Award winners.

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