Texte AlternatifConvenience remains top-of-mind for these beer consumers that shop for beer on their way to an occasion, with two-thirds indicating they then consume within the hour. They also spend 21% more on their shopping trip basket than the average beer drinker and is 23% more likely to buy ice during their shopping trip. To tackle their needs, the engineered 18-pack cardboard packaging for Heineken’s ‘CoolerPack’ consists of a fully enclosed outer carton with an unprinted, gusseted, paperboard tray inside, with a large opening feature. The packaging allows consumers to pour ice into the carton to allow the bottles to chill quickly without any leakage. The instructions of use are also printed clearly on the pack.

Part of 636 issue - March 19. All rights reserved except agreement written by Emballage Digest or mention of the magazine