The aim is to increase revenues and expand their customer base for instance through packaging segmentation. There’s also increasing demand from the growing e-commerce industry for protective and convenient packaging for delivering small-sized products. Also, pet market is creating huge opportunities. The plastic tubs and cups supplant other packaging containers in wet food, due to easy-to-open peelable lids, and flexible pouches with zip closures is widely preferred in both dry and wet pet food. However, environmental concerns regarding the use of specific materials such as plastics packaging, which is preferred over other materials for cost issues, will hinder growth. Packaging generally makes up 7-11% of the total costs of a product for most FMCG companies.
(Packaging Strategies, October 22, 2019)

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