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The sustainable solution works with existing machinery and tooling for plastic trays, meaning that minimal investment is required for packers looking to make the switch to paperboard. For brands and retailers, the pack has been proven to offer equivalent shelf life to plastic for certain produce items while reducing the potential for food waste. A range of board and barrier options is available, which have all been selected to ensure the package remains robust in cold storage and throughout the supply chain. ProducePack™ Punnet can be supplied formed or flat, the latter offering CO2 reductions in transit due to higher punnet tray volume per truckload. It can also be graphically printed to maximize branding opportunities without the need for additional labelling. “ProducePack™ Punnet delivers a 90% reduction in plastic when compared to polypropylene or polyester trays, and a 100% reduction if a barrier coating is not necessary for the application. It is expected to provide carbon footprint reduction versus standard fossil plastic trays and a much greater circularity with an average paperboard recycling rate of more than double that of plastics, on average, in most countries. The interest we received in ProducePack™ was extraordinary following its launch earlier this year. It now extends the range to new applications such as berries, enabling our customers to reap the environmental benefits of paperboard packaging in a wider variety of fresh produce applications,” said Elodie Bugnicourt, sustainability manager at Graphic Packaging International.

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