Texte Alternatif

In addition to Heinz Ketchup, other Kraft Heinz brands including Heinz Mustard, Heinz Mashups, and Heinz BBQ Sauce, will convert to the SimpliCycle™ valve by the end of the year. Testing was coordinated and administered by both companies to ensure the consumer experience was equally matched in the conversion.

Texte Alternatif“We are proud of our collaboration with Aptar on the utilization of the SimpliCycle valve as it helps further advance our goal of full package recyclability by 2025,” says Chris Max, research lead of packaging sustainability for Kraft Heinz.

The SimpliCycle valve was awarded the Best CSR/Sustainability Initiative at the World Food Innovation Awards ceremony held virtually on YouTube in March 2021. Composed of a low-density material, the SimpliCycle valve is easily separated from the PET stream and ultimately recycled within the PP/PE olefin stream while maintaining the same high performance, cleanliness, control and convenience of silicone valves.

Aptar Food + Beverage also received recognition for its development of SimpliCycle TPE valves with closures for PET, HDPE, and PP bottles from the Association of Plastic Recyclers (APR). The recognition was based on the technical recyclability of the valve in compliance with the APR Critical Guidance Protocol.

Kraft Heinz is the third-largest food and beverage company in North America and the fifth-largest in the world, with eight, $1 billion dollar-plus brands. Kraft Heinz is a globally-trusted food producer and provides high-quality, great taste and nutrition for meals and snacks prepared at home, in restaurants and on-the-go venues.

All rights reserved except agreement written by Emballage Digest or mention of the magazine