New 100% durable alloy for cosmetics

Anomatic partners with Novelis following the successful development and commercialization of a sustainable alloy that meets strict criteria for anodization and aesthetics for cosmetics & beauty packaging.

Evercycle™ Cosmetics is thus certified by SCS Global Services as containing 100% recycled aluminum. The new alloy comes at a good time as CPG brands face new legislation aimed at improving and standardizing climate-related impacts, including GHG emissions, climate analysis product life cycle, targets and future goals. Evercycle™ Cosmetics is currently produced at Novelis in Oswego, New York; Kingston, Ontario; and Buckhannon, West Virginia.