WWP Beauty launches sustainable touchless tubes collection

WWP Beauty has launched its new sustainable touchless tubes collection featuring a lineup of PCR tubes that showcase a variety of different touchless and airless applicator solutions for color cosmetics and skincare.

All tubes in this collection are available in 56% PCR content or Bio-PE resin. These powered-up basic tubes feature the following applicators: Spoolies, designed for mascara and brow products; Slim Silicone Spatula, Ideal for color cosmetics products and added precision applications; Wide Silicone Spatula, works best for skincare and color cosmetic products to the entire face and décolleté; Sponge Tip, a truly versatile applicator for facial color cosmetics and Airless Pump, a great option for both color cosmetic and skincare where airless is needed.

“These one-step, direct-apply sustainable tubes provide the end user with new gestures and fast, one-step application,” said CMO of WWP Beauty, Musa Dias. “This collection further demonstrates WWP Beauty’s leading position in the tube market, commitment to producing new solutions for its customer, and working towards creating a more sustainable, clean and inclusive future.”

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