Innovative Beauty Group acquires Roberts Beauty to strengthen US West Coast footprint

IBG, the Innovative Beauty Group owned by Albéa, announces the acquisition of Roberts Beauty, a privately-owned full-service provider specializing in custom-designed packaging and turnkey solutions, headquartered in Los Angeles. This acquisition reflects IBG’s strategy of building extended ecosystems of partners and specialists to access specific market segments and regions.

Founded in 1979 and employing 30 people, Roberts Beauty, a recognized industry leader in packaging design and formula development, is known for turning beauty concepts into best-selling products. Based in Los Angeles, CA, the company provide a full-circle approach to transform beauty concepts into bestsellers by utilizing their global team of packaging designers, engineers, quality assurance, regulatory experts, and account managers to oversee projects every step of the way.

Bret Hadley, Roberts Beauty’s CEO commented: “IBG brings a dynamic new vision to the beauty space along with a specific approach to customer development. We believe Roberts Beauty will be an excellent growth platform for IBG on the West Coast, and we are delighted to combine our capabilities from US, China, Korea and 40+ years of success with the IBG team.”

“With Roberts Beauty, we are strengthening our Los Angeles IBG team while creating an interesting cross-selling platform that uses both our areas of expertise to enhance service for each customer’s portfolio,” explains Xavier Leclerc de Hauteclocque, CEO Innovative Beauty Group. “Roberts Beauty’s activity fits in perfectly with the strategy and positioning of IBG by completing our existing offerings: Orchard Custom Beauty for turnkey solutions in Americas, Europe and Asia, and Fasten Packaging for turnkey and packaging solutions in Europe and Americas. In addition, Roberts Beauty brings its own ‘boutique innovation lab’ where customers can work directly with chemists to develop original formulas tailored to their brand’s specifications – a real added-value in terms of efficiency and time management.”