Avery Dennison unveils its new Premium Labels range

Avery Dennison South Asia has announced the launch of its Premium Labels range. This new offering includes a portfolio of textured substrates for premium labeling, specifically designed to elevate consumer experiences through unique surface textures and patterns.

In a marketplace where first impressions matter more than ever, premium packaging has become an indispensable element of brand identity. For luxury brands, labels are more than functional—they are statements of craftsmanship and quality.

The Premium Labels range is tailored for key industries including food & beverages, and luxury beauty segments. These labels aim to redefine packaging by enhancing shelf appeal, driving brand differentiation, and catering to the aspirational demands of consumers, particularly Gen Z and millennials. The launch is in collaboration with three print converters – Letra Graphix, Pragati Pack India and Janus Inernational.

The Premium Labels range offers several features:
• Enhanced shelf appeal: Designed to capture consumer attention through and elegant packaging.
• Sustainability focus: Labels are developed with a commitment to reducing environmental impact and promoting circularity.
• Aspirational packaging: Meets the demands of the growing middle-class consumer base seeking special and personalized experiences.