As President of the association, Roland Strassburger intends to strengthen the positive image of plastics packaging in the media and among politicians, and above all focus on the important contribution it makes to climate protection and the conservation of resources. The topics of sustainability and recycling are important subject areas for the plastics packaging industry, not least in the light of the EU’s plastics strategy and German packaging legislation. At the same time, Strassburger will also focus on the competitiveness of the industry, which is characterised by many medium-sized businesses. In his new function, Roland Strassburger will be succeeding Roland Roth, who has held the office for eight years. The IK Industrievereinigung Kunststoffverpackungen e.V. is the trade association which represents the interests of manufacturers of plastic packaging and industrial films in Germany and Europe. The predominantly medium-sized companies generate annual sales of 14 billion euros. Plastic packaging currently accounts for 44 per cent of the German packaging market.

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