The Tide Eco-Box arrives on a shopper's doorstep in a sealed, shipping-safe cardboard box. Inside the box is a sealed bag of ultra-compacted Tide liquid laundry detergent. To use, a perforated cardboard flap is peeled off to reveal a dosing cup and a new “no-drip” twist tap. To make dosing simpler on flat surfaces, the box includes a pull-out stand to raise the height of the box so the cup fits easily beneath the tap, explains Procter&Gamble.

“The Tide Eco-Box is designed to keep the convenience of online shopping for the consumer but reduce the overall impact of that convenience on our environment.” said eCommerce innovation in P&G’s Fabric Care group.

The new Tide Eco-Box :
• Contains less packaging, 60% less plastic and 30% less water than the current 150 oz Tide press-tap
• Doesn’t require any secondary re-boxing or bubble wrap,
• Is lighter because of its ultra-compacted formula, and
• Takes up less space because of its boxed design, which means more loads of laundry can fit on fewer delivery trucks.

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