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"We are very pleased to have found an excellent representative for the North and West Africa region in Houssein Chekkar and his team at Masaka," says Thomas Macina, Global Sales Manager Label & Flexible Packaging, Durst Group. "The company's vast know-how in the digital graphics industry and its experience to implement and support digital printing solutions, as well as the necessary language diversity for the region, are key to successfully executing our growth strategy in the label segment."

"The Tau RSC printer portfolio provides us with the best platform to accompany the digital transformation of local label converters," emphasized Houssine Chekkar, owner and managing director of Masaka Business Solutions. "Tau RSC technology will be invaluable for the establishment and development of digital label printing in North and West Africa in 2022 and beyond."

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