Macfarlane Group boosts European ambitions with senior appointment

Macfarlane Group, the distributor of protective packaging, has appointed Joost Meijs to the new role of Managing Director, Macfarlane Packaging Distribution, Europe, as the company strengthens its presence in the European protective packaging market.

In recent years the company has expanded its strategic European presence with the acquisition of the high quality Packmann protective packaging business in Germany. It has also accelerated its “Follow the Customer” programme, responding to the demand from some clients to provide them with a single supplier protective packaging solution across Europe and the UK.

Joost Meijs will join the Group on 1^st January 2025, reporting directly to Macfarlane’s Chief Executive, Peter Atkinson. He will work with Macfarlane’s existing European team to further expand the company’s presence in Europe and support the PackMann team to achieve their growth plans. He will also provide additional resource to progress further European acquisitions.

“Growing our presence in Europe is a strategic priority for Macfarlane as our customers increasingly look for a single supplier solution for their European operations. With his experience, knowledge and a proven ability to lead European-based businesses, Joost will add an additional level of expertise, enabling us to maximise our potential in the European market,” explains Peter Atkinson, Chief Executive of Macfarlane Group.

Joost has a proven track record of growing businesses in Europe and extensive experience in the protective packaging industry.  He has held senior roles at FP and at Pregis. Most recently he was the CEO of Tenfold, a fast growing privately owned protective packaging business in The Netherlands.