MKTG Industry introduces Eco Beauty Palette®

MKTG Industry launches Eco Beauty Palette®: a mono-material packaging solution, crafted 100% from cardboard and paper. This sustainable and eco-friendly option not only reduces environmental impact but also provides a colorful and appealing look to the product, incorporating an eco-refillable system that operates without glue.

This allows consumers to swap and replace different makeup powders according to their preferences and moods, creating endless combinations of textures and colors. Its practical, lightweight, and compact design makes the Eco Beauty Palette® easy to carry around for quick on-the-go touch-ups. The extractable inner tray is specifically designed to hold the powder’s metal pans without gluing them, enabling to change out powders whenever desired or to easily remove them to dispose the finished product through the PAPER recycling chain.

Futhermore, the Eco Beauty Palette® contains no plastic components: it is made from 100% cardboard and paper, ensuring it is fully mono-material and recyclable. The inner tray and unique refillable system avoid the use of glue, allowing for easy replacement and separation of the pans for refilling. It’s available with two closure options: one features a small flap entirely made of paper that securely joins the top and base of the palette. The second option is made with a small magnet placed under the paper, comprising less than 5% of the overall packaging weight, thereby maintaining its status as a mono-material paper solution. The special refillable design allows to easily extract the inner tray by simply pulling it out from the outer casing to refill it with new pans. Being made of paper, the palette is customizable in any size and pan shape, with limitless color and/or decoration possibilities.

Very easy to disassemble, the tin plates can be removed easily allowing to dispose the pack in the paper recycling chain once the product is finished. The product has been recently honored with the prestigious « Best Sustainable Product » Award at the « Innovation Awards 2024 » hosted by Polo Tecnologico della Cosmesi.