ProMach’s ID Technology Acquires Etiflex in Mexico

ProMach announced that it has acquired Etiflex, a producer of pressure-sensitive and RFID labels. The addition of Etiflex further expands ProMach’s labeling and coding capabilities throughout North America and represents the company’s first acquisition in the Mexican market.

Founded in 1981 in Mexico City, Etiflex is one of the leading converters in Mexico for variable information-printed labels, tickets, and RFID labeling. The company has an extensive portfolio of label converting solutions that serve a broad range of industries, including food & beverage, textile, automotive, personal care, cosmetics, pharmaceutical, and retail & logistics.

“Their addition to our business continues the expansion of our label converting capabilities, and it significantly extends our ability to offer a complete portfolio of labeling equipment solutions beyond our existing markets in the United States and Canada. This acquisition truly supports our commitment to provide best-in-class labeling and coding solutions and support from a partner that is geographically close to our customers, wherever they are located throughout North America,” said Mark Anderson, ProMach President and CEO.

Based in Mexico City, Mexico, Etiflex and its team of more than 500 employees will join ProMach’s Labeling & Coding business line led by Group President Alan Shipman. With go-to-market product brands that also include ID Technology, EPI, Panther, Code Tech, and Greydon, ProMach’s Labeling & Coding business line provides broad solution offerings to customers throughout North America. The company’s vertically integrated product portfolio includes both labels and machinery, which are supported by an extensive network that includes seventeen regional sales and service offices, as well as eight existing label converting facilities. The company’s label converting facilities provide decorative labels for both high volumes or short runs via flexographic and digital capabilities, blank and shell labels, RFID labels, specialty labels, and more.

Sergio Shor and Ari Vonderwalde, Co-Director Generals of Etiflex, will continue leading the Etiflex team. Shor will serve as VP and General Manager, and Vonderwalde will assume the role of VP of Operations.