Recycled wool packaging

Woola, the startup specializing in recycled wool packaging, is launching new sustainable solutions to replace plastic and single-use materials in e-commerce.

It now offers wool-filled cardboard boxes — durable cases for delicate jewelry and watchmaking items — and a 100% recyclable version of its wool bubble wrap, without PLA. These innovations strengthen its commitment to circularity and respond to a growing consumer awareness. In two years in France, Woola has sold over 500,000 recycled wool envelopes, saving the equivalent of 75,000m² of plastic, and collaborates with luxury brands like the LVMH group.