Suntory study: consumers stop throwing away plastic bottles in seven weeks

88% of consumers would adapt in seven weeks to a deposit system with reimbursement, according to the study “Deposit Return Schemes: What’s in Store?” from Suntory Beverage & Food GB&I, makers of Lucozade and Ribena.

Four separate behavioral studies involving nearly 8,000 people across the UK have been carried out. “As a leading soft drink company, we engage in deposit-return to ensure good circular economy practices are in place for our bottles and cans,” notes Keith Allen, business sustainability director at SBF GB&I. The deposit works brilliantly abroad. We need a simple and similar system in the UK to avoid complexity and confusion for retailers and consumers.”
(Packaging News, July 4th, 2022)

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