{"id":21850,"date":"2020-01-31T00:00:00","date_gmt":"2020-01-31T00:00:00","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=21850"},"modified":"2020-01-23T11:17:22","modified_gmt":"2020-01-23T11:17:22","slug":"maquillage-les-materiaux-recycles-gagnent-du-terrain","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/maquillage-les-materiaux-recycles-gagnent-du-terrain\/","title":{"rendered":"Maquillage : les mat\u00e9riaux recycl\u00e9s gagnent du terrain"},"content":{"rendered":"<p>Comme dans tous les secteurs de l\u2019emballage, les mat\u00e9riaux recycl\u00e9s int\u00e9ressent fortement les marques cosm\u00e9tiques pour leurs packagings de maquillage. Les recharges continuent d\u2019\u00eatre une option pertinente dans le luxe.<\/p>\n<p>La mati\u00e8re est un levier fort pour fabriquer des produits plus propres. La r\u00e9duction des quantit\u00e9s de mat\u00e9riaux reste la base \u2013 bien que cette action soit limit\u00e9e sur les packs l\u00e9gers de maquillage. Alb\u00e9a a con\u00e7u un tube \u2018Thin wall\u2019 en PE, adapt\u00e9 \u00e0 des produits comme du fond de teint, avec une \u00e9paisseur de parois tr\u00e8s r\u00e9duite, passant de 500 \u00e0 350 microns. L\u2019un des axes de travail du groupe Eco Conception chez Texen vise \u00e9galement \u00e0 r\u00e9duire la part mati\u00e8re ou le nombre d\u2019op\u00e9ration d\u2019assemblage. Il compte dans ses gammes un bo\u00eetier sans goupille au niveau de la charni\u00e8re&nbsp;: inject\u00e9 en une pi\u00e8ce en PP, la charni\u00e8re joint le capot et la base.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.emballagedigest.fr\/dotclear\/images\/2020\/REVUE\/janv\/12_19_maquillage2.jpg\" alt=\"Texte Alternatif\" style=\"float:right; margin: 0 0 1em 1em;\" \/>\u00abPour L\u2019Or\u00e9al Paris, nous avons mis en \u0153uvre un bo\u00eetier sans la goupille en m\u00e9tal, mais avec un clip entre le capot et la base. La base est \u00e9vid\u00e9e, n\u00e9cessitant ainsi moins de mati\u00e8re\u00bb, d\u00e9taille Sophie Gaspin, directrice commerciale de Texen Beauty Partners. Autres r\u00e9alisations&nbsp;: des tubes en deux pi\u00e8ces au lieu de trois, ou un m\u00e9canisme de rouge \u00e0 l\u00e8vres sans colle ni lubrifiant. Pour cela \u00abnous avons agenc\u00e9 diff\u00e9remment la conception des m\u00e9canismes en plastique pour les assembler et ainsi ne plus avoir un effet de friction\u00bb, explique-t-elle.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.emballagedigest.fr\/dotclear\/images\/2020\/REVUE\/janv\/12_19_maquillage3.jpg\" alt=\"Texte Alternatif\" style=\"float:left; margin: 0 1em 1em 0;\" \/>Avec ses partenaires en Asie, Texen Beauty Partners a con\u00e7u des applicateurs en TPE imitant le flocage. \u00abNous utilisons une presse \u00e0 injecter pour r\u00e9aliser de petits picots en micro-injection. Ils reproduisent l\u2019effet du floc au toucher et \u00e0 l\u2019application, mais sans fibres de flocage, ni colle. Cette solution a n\u00e9cessit\u00e9 le d\u00e9veloppement de moules sp\u00e9cifiques\u00bb, pr\u00e9cise Sophie Gaspin. Par ailleurs, certains fournisseurs con\u00e7oivent des pinceaux et spatules dans des mat\u00e9riaux durables et naturels. \u00abNous avons imagin\u00e9 une collection d\u2019applicateurs dont les manches sont fabriqu\u00e9s en bois, en bambou, ou en noix de coco. Nous \u00e9vitons l\u2019aluminium pour la virole&nbsp;: le bois est creus\u00e9 pour accueillir la touffe de poils. Cela permet d\u2019utiliser moins de colle, moins de mat\u00e9riaux, et les poils tiennent tout aussi bien\u00bb, assure Maud Leli\u00e8vre, directrice marketing et communication de Cosmogen.<\/p>\n<p><em>Extrait de la revue n\u00b0 644 &#8211; D\u00e9cembre 2019\/Janvier 2020. Reproduction interdite sauf accord \u00e9crit d&rsquo;Emballage Digest ou mention du support<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Comme dans tous les secteurs de l\u2019emballage, les mat\u00e9riaux recycl\u00e9s int\u00e9ressent fortement les marques cosm\u00e9tiques pour leurs packagings de maquillage. Les recharges continuent d\u2019\u00eatre une option pertinente dans le luxe.<\/p>","protected":false},"author":1,"featured_media":31850,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":0,"footnotes":""},"categories":[28,11,6],"tags":[],"class_list":["post-21850","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-entier","category-emballages","category-parfumerie-cosmetique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Maquillage : les mat\u00e9riaux recycl\u00e9s gagnent du terrain - Emballage Digest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emballagedigest.fr\/en\/maquillage-les-materiaux-recycles-gagnent-du-terrain\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maquillage : les mat\u00e9riaux recycl\u00e9s gagnent du terrain - Emballage Digest\" \/>\n<meta property=\"og:description\" content=\"Comme dans tous les secteurs de l\u2019emballage, les mat\u00e9riaux recycl\u00e9s int\u00e9ressent fortement les marques cosm\u00e9tiques pour leurs packagings de maquillage. 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