{"id":21857,"date":"2020-01-31T00:00:00","date_gmt":"2020-01-31T00:00:00","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=21857"},"modified":"2020-01-27T09:45:34","modified_gmt":"2020-01-27T09:45:34","slug":"quand-etiquette-rime-avec-securite-et-innovation","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/quand-etiquette-rime-avec-securite-et-innovation\/","title":{"rendered":"Quand \u00e9tiquette rime avec s\u00e9curit\u00e9 et innovation"},"content":{"rendered":"Malgr\u00e9 une r\u00e8glementation de plus en plus contraignante et des exigences de qualit\u00e9 croissantes, les fournisseurs d\u2019\u00e9tiquettes pharmaceutiques continuent \u00e0 innover avec des technologies en pleine mutation.<\/p>\n
La directive europ\u00e9enne 2011\/62\/EU sur la protection anti-contrefa\u00e7on, en vigueur depuis f\u00e9vrier 2019, oblige les fabricants de produits pharmaceutiques \u00e0 identifier tout m\u00e9dicament sur ordonnance par un num\u00e9ro de s\u00e9rie individualis\u00e9 et une preuve d’inviolabilit\u00e9 telles qu’une \u00e9tiquette de s\u00e9curit\u00e9.<\/p>\n
Des \u00e9tiquettes d\u2019inviolabilit\u00e9 les plus simples aux \u00e9tiquettes dot\u00e9es d\u2019hologrammes, avec \u00abtaggants\u00bb ou encres sp\u00e9ciales, Reynders Pharma a d\u00e9velopp\u00e9 un large \u00e9ventail de solutions pour s\u00e9curiser les produits pharmaceutiques de ses clients. Si certains acteurs estiment que les directives europ\u00e9ennes sont excessives par rapport aux rares contrefa\u00e7ons, le directeur commercial du fabricant, Bart Reynders ne partage pas cet avis : \u00abil est vrai qu\u2019en Europe avec nos structures de distribution, le probl\u00e8me des contrefa\u00e7ons est moindre que dans d\u2019autres r\u00e9gions du monde. N\u00e9anmoins, certains m\u00e9dicaments ont une grande valeur ajout\u00e9e et cela attire les contrefacteurs \u2013 et toute contrefa\u00e7on est un danger pour le patient, et un manque \u00e0 gagner pour les laboratoires\u00bb.<\/p>\n
![\"Texte](\"https:\/\/www.emballagedigest.fr\/dotclear\/images\/2020\/REVUE\/janv\/12_19_etiquette2.jpg\")
Stefan Wiedemann, directeur marketing strat\u00e9gique de Schreiner Medipharm, d\u2019ajouter : \u00ables \u00e9tiquettes doivent \u00eatre adapt\u00e9es au mat\u00e9riau d’emballage concern\u00e9, afin de garantir une preuve de falsification fiable et claire. Cependant, seule la combinaison de plusieurs fonctions d\u2019authentification permet une protection compl\u00e8te contre la contrefa\u00e7on et la manipulation frauduleuse\u00bb. L\u2019impression num\u00e9rique, ajoute-t-il, offre \u00e0 l\u2019imprimeur des solutions de grande flexibilit\u00e9. Avec la \u00abpersonnalisation en bout de ligne\u00bb, il peut pr\u00e9-imprimer des \u00e9tiquettes en flexo ou en offset, les stocker temporairement et les compl\u00e9ter au fur et \u00e0 mesure par impression num\u00e9rique.<\/p>\n
Quant \u00e0 la nature m\u00eame des \u00e9tiquettes, elle \u00e9volue pour r\u00e9pondre \u00e0 la multiplication des informations \u00e0 apposer sur l\u2019emballage, souvent en plusieurs langues lorsque le produit est vou\u00e9 \u00e0 \u00eatre commercialis\u00e9 \u00e0 l\u2019international. Raisons pour lesquelles, selon Bart Reynders, les \u00e9tiquettes multipages ou \u00abbooklet\u00bbse multiplient ces derniers temps. Pour r\u00e9pondre \u00e0 la demande croissante d\u2019\u00e9tiquettes pharmaceutiques, le groupe Reynders Pharma compte d\u2019ailleurs prochainement investir sur un nouveau site de fabrication en Europe, qui lui permettra d\u2019augmenter de 50% sa capacit\u00e9 de production. Et ainsi compl\u00e9ter son parc d\u2019usines en Belgique et en Inde.<\/p>\n
Extrait de la revue n\u00b0 644 – D\u00e9cembre 2019\/Janvier 2020. Reproduction interdite sauf accord \u00e9crit d’Emballage Digest ou mention du support<\/em><\/p>","protected":false},"excerpt":{"rendered":"Malgr\u00e9 une r\u00e8glementation de plus en plus contraignante et des exigences de qualit\u00e9 croissantes, les fournisseurs d\u2019\u00e9tiquettes pharmaceutiques continuent \u00e0 innover avec des technologies en pleine mutation.<\/p>","protected":false},"author":1,"featured_media":31857,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":0,"footnotes":""},"categories":[28,7],"tags":[],"class_list":["post-21857","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-entier","category-pharmacie"],"acf":[],"yoast_head":"\n
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