{"id":21867,"date":"2020-01-31T00:00:00","date_gmt":"2020-01-31T00:00:00","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=21867"},"modified":"2020-01-27T10:29:49","modified_gmt":"2020-01-27T10:29:49","slug":"une-croissance-de-42-jusqu-en-2024-pour-l-emballage-pgc-research-and-markets","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/une-croissance-de-42-jusqu-en-2024-pour-l-emballage-pgc-research-and-markets\/","title":{"rendered":"Une croissance de 4,2% jusqu\u2019en 2024 pour l\u2019emballage PGC (Research and Markets)"},"content":{"rendered":"

Selon la Business Association of Stanford Entrepreneurial Students, 84% des professionnels travaillant dans l\u2019industrie des biens de grande consommation seraient soumis \u00e0 une plus grande pression qu\u2019il y a 5 ou 10 ans pour lancer de nouveaux produits sur le march\u00e9. Objectif : augmenter les ventes et \u00e9largir la base de client\u00e8le, et cela passe par une segmentation accrue de l\u2019emballage.<\/p>\n

Une demande croissante de l\u2019industrie du commerce \u00e9lectronique oriente le march\u00e9 vers des emballages protecteurs et pratiques pour r\u00e9aliser des livraisons de petite taille. De nouvelles opportunit\u00e9s devraient \u00e9galement venir du march\u00e9 de l\u2019animal domestique. Les bacs et gobelets plastiques, \u00e9quip\u00e9s de couvercles pelables faciles \u00e0 ouvrir, ont plus de succ\u00e8s que les emballages traditionnels pour conditionner les aliments humides pour animaux, et les sachets flexibles avec fermetures \u00e0 glissi\u00e8re constituent la solution de choix pour les aliments \u00e0 la fois secs et humides. Mais les pr\u00e9occupations environnementales devraient agir comme un frein sur la croissance en limitant le recours \u00e0 l\u2019emballage plastique, jusqu\u2019ici privil\u00e9gi\u00e9 d\u2019un point de vue \u00e9conomique. L\u2019emballage repr\u00e9sente 7 \u00e0 11% du co\u00fbt total d\u2019un produit pour les soci\u00e9t\u00e9s du secteur.
\n(Packaging Strategies, 22 octobre 2019)<\/p>\n

Extrait de la revue n\u00b0 644 – D\u00e9cembre 2019\/Janvier 2020. Reproduction interdite sauf accord \u00e9crit d’Emballage Digest ou mention du support<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Selon la Business Association of Stanford Entrepreneurial Students, 84% des professionnels travaillant dans l\u2019industrie des biens de grande consommation seraient soumis \u00e0 une plus grande pression qu\u2019il y a 5 ou 10 ans pour lancer de nouveaux produits sur le march\u00e9. Objectif : augmenter les ventes et \u00e9largir la base de client\u00e8le, et cela passe par une segmentation accrue de l\u2019emballage.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":0,"footnotes":""},"categories":[28,11],"tags":[],"class_list":["post-21867","post","type-post","status-publish","format-standard","hentry","category-article-entier","category-emballages"],"acf":[],"yoast_head":"\nUne croissance de 4,2% jusqu\u2019en 2024 pour l\u2019emballage PGC (Research and Markets) - Emballage Digest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emballagedigest.fr\/en\/une-croissance-de-42-jusqu-en-2024-pour-l-emballage-pgc-research-and-markets\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Une croissance de 4,2% jusqu\u2019en 2024 pour l\u2019emballage PGC (Research and Markets) - Emballage Digest\" \/>\n<meta property=\"og:description\" content=\"Selon la Business Association of Stanford Entrepreneurial Students, 84% des professionnels travaillant dans l\u2019industrie des biens de grande consommation seraient soumis \u00e0 une plus grande pression qu\u2019il y a 5 ou 10 ans pour lancer de nouveaux produits sur le march\u00e9. 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