{"id":21947,"date":"2020-02-29T00:00:00","date_gmt":"2020-02-29T00:00:00","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=21947"},"modified":"2020-03-05T09:46:26","modified_gmt":"2020-03-05T09:46:26","slug":"de-l-utilite-de-l-emballage-plastique-elipso-rappelle-les-fondamentaux","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/de-l-utilite-de-l-emballage-plastique-elipso-rappelle-les-fondamentaux\/","title":{"rendered":"De l\u2019utilit\u00e9 de l\u2019emballage plastique : Elipso rappelle les fondamentaux"},"content":{"rendered":"

Lors de sa derni\u00e8re convention annuelle du 24 janvier \u00e0 Paris, Elipso \u2013 l\u2019association des entreprises de l\u2019emballage plastique et souple \u2013 a souhait\u00e9 apporter \u00e0 ses adh\u00e9rents un \u00e9clairage \u00e0 la fois r\u00e9glementaire, technique et environnemental, afin qu\u2019ils aient toutes les cartes en main pour d\u00e9fendre l\u2019emballage plastique, d\u00e9cri\u00e9 en temps de \u00abplastic bashing\u00bb.<\/p>\n

Sa pr\u00e9sidente Fran\u00e7oise Andres (photo) a ainsi pr\u00f4n\u00e9 la n\u00e9cessit\u00e9 \u00abde v\u00e9hiculer des messages positifs et de remettre en avant les avantages du plastique. En 2020, le plastique devra \u00eatre encore plus \u00abcirculaire\u00bb, c\u2019est sur cette d\u00e9marche vertueuse qu\u2019il faut communiquer\u00bb. Si de nombreux efforts de la part des industriels sont faits pour am\u00e9liorer la recyclabilit\u00e9 de leurs emballages pour en faciliter leur tri, la question de l\u2019emballage plastique fait progressivement place \u00e0 la question m\u00eame de la place de l\u2019emballage dans la soci\u00e9t\u00e9. Elipso, par la voix d\u2019Emmanuelle Buffet, rappelait ainsi ses fonctionnalit\u00e9s essentielles pour assurer une bonne protection et conservation du produit et une information de qualit\u00e9 vis-\u00e0-vis du consommateur. Un retour \u00e0 la raison qu\u2019esp\u00e8re l\u2019industrie de l\u2019emballage \u00e0 l\u2019instar de l\u2019Allemagne qui a su conserver un discours rationnel et scientifique sur la question gr\u00e2ce \u00e0 un gros travail de communication et de p\u00e9dagogie de l\u2019IK. Pour se d\u00e9fendre et mieux communiquer sur l\u2019emballage plastique, l\u2019usage des r\u00e9seaux sociaux s\u2019av\u00e8re un v\u00e9ritable enjeu pour les industriels. D\u2019autant plus que d\u2019autres sujets \u00e0 pol\u00e9mique risquent d\u2019animer encore la sph\u00e8re de l\u2019emballage dans les mois \u00e0 venir. Comme l\u2019arriv\u00e9e annonc\u00e9e de futures applications type \u00abYuka\u00bb, qui viendront d\u00e9crypter l\u2019impact environnemental de l\u2019emballage et sa recyclabilit\u00e9 ou encore la question des perturbateurs endocriniens et des plastiques.<\/p>\n

Extrait de la revue n\u00b0 645 – F\u00e9vrier 2020. Reproduction interdite sauf accord \u00e9crit d’Emballage Digest ou mention du support<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Lors de sa derni\u00e8re convention annuelle du 24 janvier \u00e0 Paris, Elipso \u2013 l\u2019association des entreprises de l\u2019emballage plastique et souple \u2013 a souhait\u00e9 apporter \u00e0 ses adh\u00e9rents un \u00e9clairage \u00e0 la fois r\u00e9glementaire, technique et environnemental, afin qu\u2019ils aient toutes les cartes en main pour d\u00e9fendre l\u2019emballage plastique, d\u00e9cri\u00e9 en temps de \u00abplastic bashing\u00bb.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":0,"footnotes":""},"categories":[28,11],"tags":[],"class_list":["post-21947","post","type-post","status-publish","format-standard","hentry","category-article-entier","category-emballages"],"acf":[],"yoast_head":"\nDe l\u2019utilit\u00e9 de l\u2019emballage plastique : Elipso rappelle les fondamentaux - Emballage Digest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emballagedigest.fr\/en\/de-l-utilite-de-l-emballage-plastique-elipso-rappelle-les-fondamentaux\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De l\u2019utilit\u00e9 de l\u2019emballage plastique : Elipso rappelle les fondamentaux - 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