{"id":21949,"date":"2020-02-29T00:00:00","date_gmt":"2020-02-29T00:00:00","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=21949"},"modified":"2023-01-20T12:34:49","modified_gmt":"2023-01-20T11:34:49","slug":"ruinart-delaisse-le-coffret-et-opte-pour-un-etui-sur-mesure","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/ruinart-delaisse-le-coffret-et-opte-pour-un-etui-sur-mesure\/","title":{"rendered":"Ruinart d\u00e9laisse le coffret et opte pour un \u00e9tui sur-mesure"},"content":{"rendered":"

A l\u2019occasion du salon professionnel Vinexpo Paris qui se tiendra en juin, la Maison Ruinart d\u00e9voilera son nouveau packaging pour ses cuv\u00e9es R, R Mill\u00e9sim\u00e9, Ros\u00e9 et Blanc de Blancs.<\/p>\n

A l\u2019occasion du salon professionnel Vinexpo Paris qui se tiendra en juin, la Maison Ruinart d\u00e9voilera son nouveau packaging pour ses cuv\u00e9es R, R Mill\u00e9sim\u00e9, Ros\u00e9 et Blanc de Blancs. Fruit de plus de deux ans de recherche et d\u00e9veloppement, l\u2019\u00e9tui remplacera les coffrets existants de la Maison du groupe LVMH. Eco-con\u00e7u, d\u00e9pourvu de plastique, il est 100% recyclable. Issu de fibres naturelles de bois provenant de for\u00eats europ\u00e9ennes \u00e9co-g\u00e9r\u00e9es et compress\u00e9es, l\u2019\u00e9tui est neuf fois plus l\u00e9ger que le pr\u00e9c\u00e9dent coffret et permet de r\u00e9duire de 60% son empreinte carbone.<\/p>\n

\"TexteTelle une seconde peau de papier, il souligne au plus pr\u00e8s les courbes embl\u00e9matiques du flacon et permet de pr\u00e9server jusqu\u2019\u00e0 la d\u00e9gustation l\u2019int\u00e9grit\u00e9 du go\u00fbt Ruinart. Son touch\u00e9 brut est une \u00e9vocation raffin\u00e9e des Cray\u00e8res, caves historiques de la Maison, class\u00e9es au patrimoine mondial de l\u2019Unesco. La mise au point de cette texture rappelant la craie est une performance technologique par la finesse et la profondeur de ses d\u00e9tails emboss\u00e9s. 7 prototypes ont \u00e9t\u00e9 n\u00e9cessaires pour arriver au r\u00e9sultat final obtenu gr\u00e2ce \u00e0 plusieurs avanc\u00e9es technologiques dans le travail du papier, moul\u00e9 exactement \u00e0 la forme du flacon, de mani\u00e8re monobloc. L\u2019absence de rebords gr\u00e2ce \u00e0 la pr\u00e9cision de la d\u00e9coupe au jet d\u2019eau sous pression des contours de la coque, un proc\u00e9d\u00e9 sp\u00e9cialement d\u00e9velopp\u00e9 pour Ruinart, lui conf\u00e8re son \u00e9l\u00e9gance unique, de m\u00eame que son syst\u00e8me de fermeture, par bouton pression \u00e9galement directement moul\u00e9 sur l\u2019\u00e9crin.
\nEtui\u00a0: Agence Chic\/Pusterla 1880 – Papetier\u00a0: James Cropper<\/strong><\/p>","protected":false},"excerpt":{"rendered":"

A l\u2019occasion du salon professionnel Vinexpo Paris qui se tiendra en juin, la Maison Ruinart d\u00e9voilera son nouveau packaging pour ses cuv\u00e9es R, R Mill\u00e9sim\u00e9, Ros\u00e9 et Blanc de Blancs.<\/p>","protected":false},"author":1,"featured_media":35682,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":0,"footnotes":""},"categories":[28,4,65],"tags":[],"class_list":["post-21949","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-entier","category-lineaires","category-vu-dans-le-mag"],"acf":[],"yoast_head":"\nRuinart d\u00e9laisse le coffret et opte pour un \u00e9tui sur-mesure - Emballage Digest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emballagedigest.fr\/en\/ruinart-delaisse-le-coffret-et-opte-pour-un-etui-sur-mesure\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ruinart d\u00e9laisse le coffret et opte pour un \u00e9tui sur-mesure - 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