{"id":21966,"date":"2020-03-06T09:27:38","date_gmt":"2020-03-06T09:27:38","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=21966"},"modified":"2020-03-06T09:27:38","modified_gmt":"2020-03-06T09:27:38","slug":"eaux-minerales-danone-lance-le-programme-weactforwater","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/eaux-minerales-danone-lance-le-programme-weactforwater\/","title":{"rendered":"Eaux min\u00e9rales : Danone lance le programme WeActForWater"},"content":{"rendered":"<p>Les marques d\u2019eau du groupe Danone comme evian, Volvic, AQUA ou Bonafont s\u2019associent pour lancer le programme \u00abWeActForWater\u00bb afin de relever les d\u00e9fis de l\u2019emballage responsable, du climat, de la pr\u00e9servation des aquif\u00e8res et de l\u2019acc\u00e8s \u00e0 l\u2019eau.<\/p>\n<p>Parmi ces objectifs, Danone annonce vouloir r\u00e9duire de moiti\u00e9 l\u2019usage de plastique vierge au sein des marques d\u2019eau qui atteindra ainsi, en 2025, 50% de PET recycl\u00e9 (rPET) au niveau mondial et 100% en Europe (contre 88% aujourd\u2019hui). Pour AQUA en Indon\u00e9sie, le groupe souhaite collecter davantage de plastique qu\u2019elle n\u2019en utilise, avec un objectif d\u00e8s cette ann\u00e9e de recycler plus de 12 000 tonnes de bouteilles plastiques par an pour cette marque.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.emballagedigest.fr\/dotclear\/images\/2020\/BONUS\/mars\/danone_article2.jpg\" alt=\"Texte Alternatif\" style=\"float:left; margin: 0 1em 1em 0;\" \/><\/p>\n<p>En 2020, les marques evian et Volvic proposeront des emballages 100% recycl\u00e9s (rPET)&nbsp;: Volvic sur l\u2019ensemble de sa gamme en Allemagne, evian et Volvic sur l\u2019ensemble des petits formats en France, et sur l\u2019ensemble des formats evian \u00e0 emporter au Royaume-Uni. Objectif pour evian&nbsp;: proposer du 100% recycl\u00e9 sur toute sa gamme d\u2019ici 2025. Le lancement de nouveaux formats XXL (plus de 5 L) est annonc\u00e9&nbsp;: ils permettront de r\u00e9duire l\u2019usage de plastique entre 20 et 40 % par litre et fabriqu\u00e9s \u00e0 partir de PET 100% recycl\u00e9.<\/p>\n<p>Autre volet que souhaite travailler Danone, la r\u00e9utilisation de ses emballages. Plus de la moiti\u00e9 des volumes vendus par les marques d\u2019eau du groupe sont aujourd\u2019hui dans des formats r\u00e9utilisables (comme dans des bonbonnes de plusieurs litres en Indon\u00e9sie, au Mexique ou en Turquie) et l\u2019ambition est d\u2019acc\u00e9l\u00e9rer leur d\u00e9ploiement dans les pays occidentaux. D\u2019autres pistes sont en voie d\u2019exploration&nbsp;: emballages alternatifs&nbsp;; investissement dans des technologies de recyclage avanc\u00e9es comme Loop (TerraCycle)&nbsp;; ou encore co-construction de syst\u00e8mes de collecte plus performants dans les pays o\u00f9 op\u00e8rent les marques en relation avec les pouvoirs publics et les industriels, afin de s\u2019assurer que l\u2019ensemble des bouteilles soient r\u00e9utilis\u00e9es.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.emballagedigest.fr\/dotclear\/images\/2020\/BONUS\/mars\/danone_article3.jpg\" alt=\"Texte Alternatif\" style=\"float:left; margin: 0 1em 1em 0;\" \/><\/p>\n<p>Enfin, \u00abWeActForWater\u00bb d\u00e9ploie d\u2019autres ambitions comme l\u2019acc\u00e9l\u00e9ration de la trajectoire vers la neutralit\u00e9 carbone en Europe d\u2019ici 2025, deux de ses marques evian et Volvic atteindront cet objectif d\u00e8s cette ann\u00e9e. Le programme pr\u00e9voit aussi que pour chaque litre d\u2019eau d\u2019une marque de Danone vendu dans le monde sera associ\u00e9 un litre d\u2019eau rendu accessible aux populations des pays \u00e9mergents gr\u00e2ce \u00e0 la cr\u00e9ation d\u2019un fonds pour favoriser l\u2019acc\u00e8s \u00e0 l\u2019eau \u00e0 plus de 50 millions de personnes d\u2019ici 2030. Danone souhaite \u00e9galement agir pour le renforcement de la pr\u00e9servation des aquif\u00e8res et des zones humides partout dans le monde, avec l\u2019ambition d\u2019\u00eatre certifi\u00e9 B Corp\u2122 au niveau mondial pour l\u2019ensemble du collectif des marques d\u2019eau d\u2019ici \u00e0 2022. <\/p>\n<p><em>Reproduction interdite sauf accord \u00e9crit d&rsquo;Emballage Digest ou mention du support<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Les marques d\u2019eau du groupe Danone comme evian, Volvic, AQUA ou Bonafont s\u2019associent pour lancer le programme \u00abWeActForWater\u00bb afin de relever les d\u00e9fis de l\u2019emballage responsable, du climat, de la pr\u00e9servation des aquif\u00e8res et de l\u2019acc\u00e8s \u00e0 l\u2019eau.<\/p>","protected":false},"author":1,"featured_media":31966,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":1,"footnotes":""},"categories":[28,11],"tags":[],"class_list":["post-21966","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-entier","category-emballages"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - 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