{"id":22206,"date":"2020-06-02T08:40:34","date_gmt":"2020-06-02T08:40:34","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=22206"},"modified":"2020-06-01T21:41:49","modified_gmt":"2020-06-01T21:41:49","slug":"marche-francais-des-aerosols-en-2019-une-annee-mitigee","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/marche-francais-des-aerosols-en-2019-une-annee-mitigee\/","title":{"rendered":"March\u00e9 fran\u00e7ais des a\u00e9rosols en 2019 : une ann\u00e9e mitig\u00e9e"},"content":{"rendered":"

Selon les derniers chiffres du CFA (Comit\u00e9 Fran\u00e7ais des A\u00e9rosols), le volume des g\u00e9n\u00e9rateurs d\u2019a\u00e9rosols 2019, tous segments confondus, s\u2019\u00e9l\u00e8ve \u00e0 688 millions d\u2019unit\u00e9s produites en France versus 696 millions d\u2019unit\u00e9s en 2018. L\u2019activit\u00e9 de remplissage des a\u00e9rosols est l\u2019indicateur qui traduit le dynamisme de la profession.<\/p>\n

La bonne croissance de 2018 a peut-\u00eatre cr\u00e9\u00e9 une situation de surstocks en d\u00e9but 2019, expliquant un d\u00e9marrage lent au cours du premier semestre 2019. Ainsi, la baisse de volume \u00e9tait pr\u00e9visible, bien que relative. L\u2019industrie maintient toujours une position forte en France par rapport au reste de l\u2019Europe (position \u00e0 confirmer lors de la publication des chiffres de la FEA, en septembre 2020). <\/p>\n

Les segments autres, regroupant les applications automobiles et cycles, peintures et vernis, industriel et technique, pharmacie et produits v\u00e9t\u00e9rinaires, alimentaire et divers, sont en croissance (+4% pour un volume total de 186 millions d\u2019unit\u00e9s de g\u00e9n\u00e9rateurs d\u2019a\u00e9rosols), tir\u00e9e par le sous-segment pharmacie et v\u00e9t\u00e9rinaire (+ 9%), dont le dynamisme et le savoir-faire fran\u00e7ais est moteur de croissance.<\/p>\n

Deux segments sont en l\u00e9ger recul : les soins du corps (-3% pour un total remplissage de 432 millions d\u2019unit\u00e9s de g\u00e9n\u00e9rateurs d\u2019a\u00e9rosols) et l\u2019entretien de la maison (- 4% pour un total remplissage de 70 millions d\u2019unit\u00e9s de g\u00e9n\u00e9rateurs d\u2019a\u00e9rosols). Le segment des soins du corps se caract\u00e9rise par sa maturit\u00e9 et ses fluctuations (m\u00e9t\u00e9o, mode).<\/p>\n

Le march\u00e9 est partag\u00e9 par de tr\u00e8s gros metteurs sur le march\u00e9 dont certains ne produisent pas en France. Une importante concurrence, soutenue par des campagnes marketing offensives, a donn\u00e9 un avantage certain aux g\u00e9n\u00e9rateurs d\u2019a\u00e9rosols import\u00e9s. Sur le segment des produits entretiens de la maison, une baisse significative et in\u00e9dite est \u00e0 noter pour les assainisseurs d\u2019air (- 40%). Les gros metteurs sur le march\u00e9 de ce segment qui ne produisent pas en France ont gagn\u00e9 des parts de march\u00e9 sur les g\u00e9n\u00e9rateurs d\u2019a\u00e9rosols fabriqu\u00e9s dans l\u2019hexagone. Le segment insecticides et produits horticoles, lui, n\u2019a pas boug\u00e9 malgr\u00e9 la l\u00e9gislation fran\u00e7aise biocide.<\/p>\n

2020 sera une ann\u00e9e exceptionnelle au regard de la crise sanitaire mondiale. Dans leur ensemble, les chiffres de production 2020 seront sans doute en retrait par rapport \u00e0 2019, faute d\u2019une consommation soutenue notamment sur les produits industriels et techniques et les produits de soins du corps. En revanche, l\u2019industrie a prouv\u00e9 son dynamisme et sa r\u00e9activit\u00e9 en s\u2019orientant vers des produits sanitaires. De nombreuses cha\u00eenes de production ont \u00e9t\u00e9 modifi\u00e9es pour r\u00e9pondre \u00e0 la demande soci\u00e9tale de protection contre le Covid-19. Une hausse de ce segment est donc probable en 2020.<\/p>","protected":false},"excerpt":{"rendered":"

Selon les derniers chiffres du CFA (Comit\u00e9 Fran\u00e7ais des A\u00e9rosols), le volume des g\u00e9n\u00e9rateurs d\u2019a\u00e9rosols 2019, tous segments confondus, s\u2019\u00e9l\u00e8ve \u00e0 688 millions d\u2019unit\u00e9s produites en France versus 696 millions d\u2019unit\u00e9s en 2018. L\u2019activit\u00e9 de remplissage des a\u00e9rosols est l\u2019indicateur qui traduit le dynamisme de la profession.<\/p>","protected":false},"author":1,"featured_media":32206,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":1,"footnotes":""},"categories":[5,28],"tags":[],"class_list":["post-22206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alimentaire","category-article-entier"],"acf":[],"yoast_head":"\nMarch\u00e9 fran\u00e7ais des a\u00e9rosols en 2019 : une ann\u00e9e mitig\u00e9e - Emballage Digest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emballagedigest.fr\/en\/marche-francais-des-aerosols-en-2019-une-annee-mitigee\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"March\u00e9 fran\u00e7ais des a\u00e9rosols en 2019 : une ann\u00e9e mitig\u00e9e - Emballage Digest\" \/>\n<meta property=\"og:description\" content=\"Selon les derniers chiffres du CFA (Comit\u00e9 Fran\u00e7ais des A\u00e9rosols), le volume des g\u00e9n\u00e9rateurs d\u2019a\u00e9rosols 2019, tous segments confondus, s\u2019\u00e9l\u00e8ve \u00e0 688 millions d\u2019unit\u00e9s produites en France versus 696 millions d\u2019unit\u00e9s en 2018. 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