{"id":22220,"date":"2020-05-31T00:00:00","date_gmt":"2020-05-31T00:00:00","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=22220"},"modified":"2020-06-08T13:44:54","modified_gmt":"2020-06-08T13:44:54","slug":"arcade-beauty-lance-sa-plateforme-abeo-en-europe","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/arcade-beauty-lance-sa-plateforme-abeo-en-europe\/","title":{"rendered":"Arcade Beauty lance sa plateforme Abeo en Europe"},"content":{"rendered":"

Apr\u00e8s un lancement r\u00e9ussi aux Etats-Unis, le fabricant d\u2019\u00e9chantillons et de produits cosm\u00e9tiques de petite contenance d\u00e9ploie sa plateforme digitale Abeo en Europe.<\/p>\n

Celle-ci se veut un service d’accompagnement des marques dans leurs campagnes d\u2019E-Sampling (\u00e9chantillonnage \u00e0 domicile), et de conseil strat\u00e9gique \u00e0 la distribution des produits. Avec cette offre 100% personnalisable, Arcade Beauty, \u00e0 travers Abeo, promet d\u2019identifier et de booster, via les r\u00e9seaux sociaux, la connexion entre la marque et le consommateur. La plateforme a d\u2019ores et d\u00e9j\u00e0 apport\u00e9 outre-Atlantique un conseil strat\u00e9gique pour d\u00e9finir les \u00e9tapes de la campagne et le parcours digital le plus pertinent. La plateforme peut \u00eatre personnalis\u00e9e sur la base de templates pr\u00e9d\u00e9finis, puis g\u00e8re la distribution des produits. Elle intervient ensuite jusqu\u2019\u00e0 la capitalisation des donn\u00e9es clients et l\u2019\u00e9tude de la performance de la campagne. Les finalit\u00e9s de cette nouvelle plateforme sont multiples : recruter de nouveaux consommateurs, cr\u00e9er avec eux de l\u2019exp\u00e9rience et un lien durable, \u00e9tendre la communaut\u00e9 sociale de la marque, dynamiser son site, g\u00e9n\u00e9rer du trafic en boutique, ou encore gagner en image\u2026 Si ce nouveau service propos\u00e9 par Arcade Beauty r\u00e9pond aux besoins de campagnes commerciales personnalis\u00e9es, il permet gr\u00e2ce \u00e0 une distribution d\u2019\u00e9chantillons et de mini produits mieux cibl\u00e9s, une consommation plus raisonn\u00e9e et \u00e9cologique.<\/p>\n

Extrait de la revue n\u00b0 648 – Mai 2020. Reproduction interdite sauf accord \u00e9crit d’Emballage Digest ou mention du support<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Apr\u00e8s un lancement r\u00e9ussi aux Etats-Unis, le fabricant d\u2019\u00e9chantillons et de produits cosm\u00e9tiques de petite contenance d\u00e9ploie sa plateforme digitale Abeo en Europe.<\/p>","protected":false},"author":1,"featured_media":32220,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":0,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-22220","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-entier"],"acf":[],"yoast_head":"\nArcade Beauty lance sa plateforme Abeo en Europe - Emballage Digest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emballagedigest.fr\/en\/arcade-beauty-lance-sa-plateforme-abeo-en-europe\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Arcade Beauty lance sa plateforme Abeo en Europe - 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