{"id":22233,"date":"2020-05-31T00:00:00","date_gmt":"2020-05-31T00:00:00","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=22233"},"modified":"2020-06-09T09:16:24","modified_gmt":"2020-06-09T09:16:24","slug":"des-decorations-interactives-chez-wheaton","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/des-decorations-interactives-chez-wheaton\/","title":{"rendered":"Des d\u00e9corations interactives chez Wheaton"},"content":{"rendered":"<p>Le verrier Wheaton a mis au point deux nouvelles d\u00e9corations pour les flacons en verre.<\/p>\n<p>Le \u00abPhotochromatic Spray\u00bb utilise une encre qui r\u00e9agit \u00e0 la lumi\u00e8re UV et permet au consommateur d\u2019\u00e9crire sur le flacon avec un stylo sp\u00e9cial. \u00abLorsque le soleil ou la radiation UV atteignent le packaging, la structure mol\u00e9culaire du pigment photochromatique r\u00e9agit et r\u00e9v\u00e8le avec l\u2019\u00e9criture une nouvelle couleur, qui dispara\u00eet quelques minutes plus tard. Ce proc\u00e9d\u00e9 ouvre de nouveaux champs d\u2019interaction entre la marque, l\u2019emballage et le consommateur, cr\u00e9\u00e9 de nouvelles possibilit\u00e9s de customisation et une exp\u00e9rience ludique\u00bb, explique Ricardo Lopes, responsable du marketing et du d\u00e9veloppement des nouveaux produits chez Wheaton.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.emballagedigest.fr\/dotclear\/images\/2020\/REVUE\/mai\/05_20_cosmetopack2.jpg\" alt=\"Texte Alternatif\" style=\"float:right; margin: 0 0 1em 1em;\" \/>Autre technologique de d\u00e9coration, baptis\u00e9e \u00abPerfumed Screen\u00bb, est une s\u00e9rigraphie r\u00e9alis\u00e9e avec une encre parfum\u00e9e. Le flacon devient ainsi lui-m\u00eame un vecteur olfactif. \u00abCela pourrait \u00eatre une option rempla\u00e7ant les \u00e9chantillons et les testeurs, puisque le flacon permet aux consommateurs de d\u00e9couvrir directement le parfum conditionn\u00e9. Ce parfum est d\u00e9velopp\u00e9 par notre client, qui le transmet \u00e0 la soci\u00e9t\u00e9 nous fournissant le pigment parfum\u00e9. Nous sommes en phase finale de tests pour v\u00e9rifier combien de temps le parfum reste sur le flacon une fois imprim\u00e9\u00bb, d\u00e9taille Ricardo Lopes.<\/p>\n<p><em>Extrait de la revue n\u00b0 648 &#8211; Mai 2020. Reproduction interdite sauf accord \u00e9crit d&rsquo;Emballage Digest ou mention du support<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Le verrier Wheaton a mis au point deux nouvelles d\u00e9corations pour les flacons en verre.<\/p>","protected":false},"author":1,"featured_media":32233,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":0,"footnotes":""},"categories":[28,6],"tags":[],"class_list":["post-22233","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-entier","category-parfumerie-cosmetique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Des d\u00e9corations interactives chez Wheaton - Emballage Digest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emballagedigest.fr\/en\/des-decorations-interactives-chez-wheaton\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Des d\u00e9corations interactives chez Wheaton - 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