{"id":22310,"date":"2020-06-30T00:00:00","date_gmt":"2020-06-30T00:00:00","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=22310"},"modified":"2023-01-20T15:23:49","modified_gmt":"2023-01-20T14:23:49","slug":"un-tube-qui-fait-un-carton-plein","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/un-tube-qui-fait-un-carton-plein\/","title":{"rendered":"Un tube qui fait un carton plein"},"content":{"rendered":"<p>La marque de soins dermo-cosm\u00e9tiques La Roche-Posay, du groupe L\u2019Or\u00e9al, joue la carte de l\u2019innovation de rupture en choisissant d\u2019emballer sa derni\u00e8re r\u00e9f\u00e9rence, le Lait solaire hydratant SPF50+ de la gamme Anthelios, d\u2019un packaging \u00e9co-responsable nouvelle g\u00e9n\u00e9ration en carton.<\/p>\n<p>La marque de soins dermo-cosm\u00e9tiques La Roche-Posay, du groupe L\u2019Or\u00e9al, joue la carte de l\u2019innovation de rupture en choisissant d\u2019emballer sa derni\u00e8re r\u00e9f\u00e9rence, le Lait solaire hydratant de la gamme Anthelios, d\u2019un packaging \u00e9co-responsable nouvelle g\u00e9n\u00e9ration en carton. Ce tube pr\u00e9sente ainsi une empreinte carbone diminu\u00e9e et une utilisation de plastique r\u00e9duite de 45% par rapport \u00e0 des solutions existantes. Le plastique est ici remplac\u00e9 par du carton certifi\u00e9 FSC. \u00abNous avons adapt\u00e9 notre proc\u00e9d\u00e9 de fabrication pour y incorporer cette nouvelle technologie, en rempla\u00e7ant une partie du plastique que contenait le tube par du carton. C\u2019est une premi\u00e8re\u00bb, confie Barbara de Saint-Aubin, Directrice G\u00e9n\u00e9rale d\u2019Alb\u00e9a Tubes Europe. Un lancement qui se veut une premi\u00e8re \u00e9tape d\u2019un long travail R&amp;D de la marque cosm\u00e9tique pour se d\u00e9sengager progressivement du plastique d\u2019origine fossile. La Roche-Posay affichant son ambition d\u2019utiliser 70% de plastique recycl\u00e9 d\u2019ici 2025 pour remplacer le PET, le PE et le PP. Soit une \u00e9conomie annonc\u00e9e de 10 000 tonnes de plastique vierge \u00e0 l\u2019\u00e9ch\u00e9ance fix\u00e9e.<br \/>\n<strong>Fabricant tube\u00a0: Alb\u00e9a<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>La marque de soins dermo-cosm\u00e9tiques La Roche-Posay, du groupe L\u2019Or\u00e9al, joue la carte de l\u2019innovation de rupture en choisissant d\u2019emballer sa derni\u00e8re r\u00e9f\u00e9rence, le Lait solaire hydratant SPF50+ de la gamme Anthelios, d\u2019un packaging \u00e9co-responsable nouvelle g\u00e9n\u00e9ration en carton.<\/p>","protected":false},"author":1,"featured_media":35714,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":0,"footnotes":""},"categories":[28,4,65],"tags":[],"class_list":["post-22310","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-entier","category-lineaires","category-vu-dans-le-mag"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - 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