{"id":22317,"date":"2020-06-30T00:00:00","date_gmt":"2020-06-30T00:00:00","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=22317"},"modified":"2020-07-07T10:23:32","modified_gmt":"2020-07-07T10:23:32","slug":"fonds-de-teint-precision-et-securite","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/fonds-de-teint-precision-et-securite\/","title":{"rendered":"Fonds de teint : pr\u00e9cision et s\u00e9curit\u00e9"},"content":{"rendered":"Les diff\u00e9rents besoins en r\u00e9sultat maquillage et formules de fonds de teint am\u00e8nent une forte diversification des emballages sur ce segment de produits. Leurs d\u00e9nominateurs communs : praticit\u00e9, hygi\u00e8ne, et pr\u00e9cision dans le dosage et \/ ou application.<\/p>\n
\u201cLa population grandissante des mill\u00e9niaux et de la g\u00e9n\u00e9ration Z g\u00e9n\u00e8re une croissance suppl\u00e9mentaire sur le segment du fond de teint. Plus que tout autre, la population ethnique a \u00e9galement contribu\u00e9 \u00e0 cette progression, avec l\u2019\u00e9mergence de nouveaux besoins li\u00e9s aux teintes. Ces demandes ont pouss\u00e9 le march\u00e9 \u00e0, par exemple, \u00e9largir les gammes chromatiques des fonds de teint et des correcteurs \u2013 certaines marques proposent jusqu\u2019\u00e0 43 teintes, et \u00e0 rechercher des packaging adapt\u00e9s\u00bb, remarque Valentina Dragoni, responsable marketing de Lumson. Par ailleurs, avec la crise sanitaire actuelle, la fa\u00e7on de se maquiller \u00e9volue. \u00abAvec cette crise sanitaire, nous voyons que les clients et les consommateurs font \u00e9voluer leurs priorit\u00e9s. Les consommatrices souhaitent flouter les imperfections plut\u00f4t que les camoufler. Cette tendance \u00e9tait d\u00e9j\u00e0 amorc\u00e9e, mais elle est renforc\u00e9e depuis le Covid-19. Elles ont fait une \u00abd\u00e9tox\u00bb de produits : elles ont perdu l\u2019habitude d\u2019empiler les couches et favorisent un maquillage plus l\u00e9ger. Le port du masque rajoute en outre des contraintes, car le fond de teint peut se transf\u00e9rer dessus. Nous pensons que le travail du teint sera plus localis\u00e9 sur le visage, avec des applications par petites touches sur certaines zones, et des formules liquides longue dur\u00e9e, sans transfert\u00bb, analyse Cathy Nicolay, chef de produit marketing chez Alb\u00e9a. \u00abAujourd\u2019hui, \u00e0 court terme, la priorit\u00e9 absolue sur les emballages est l\u2019aspect s\u00e9curit\u00e9 et hygi\u00e8ne, pour \u00e9viter toute retro-contamination des formules. Cela g\u00e9n\u00e8re de nouveaux challenges, de nouvelles fa\u00e7ons de tester des produits. Les ventes sur internet, souvent sur recommandation, montent en puissance, apportant aussi d\u2019autres d\u00e9fis concernant la logistique, le transport\u00bb, ajoute-t-elle. D\u00e9but juin, Alb\u00e9a et Silgan ont conclu la vente de la division Dispensing Systems d\u2019Alb\u00e9a, ainsi que de son p\u00f4le M\u00e9tal (Covit Europe et Etats-Unis) et son p\u00f4le Br\u00e9sil. Le groupe Alb\u00e9a se recentre ainsi sur ses activit\u00e9s historiques, comme le tube et les emballages primaires dit rigides (rouges \u00e0 l\u00e8vres, mascaras, compacts\u2026).<\/p>\n
![\"Texte](\"https:\/\/www.emballagedigest.fr\/dotclear\/images\/2020\/REVUE\/juil\/06_20_fond_teint1.jpg\")
Pour le fond de teint, Alb\u00e9a compte dans ses gammes des tubes donc, mais \u00e9galement des tottles (un design entre flacon et tube), des compacts et des sticks. \u00abDepuis un an, nous avons des demandes accrues pour des tottles, et cela va croissant. Nous travaillons \u00e0 \u00e9largir la gamme. C\u2019est un format qui pla\u00eet \u00e0 une cible jeune, se transporte facilement, r\u00e9pond \u00e0 une tendance au fond de teint liquide, et il se diff\u00e9rencie du tube. Sur le plan de la conception, le nombre de composants \u2013 en PET ou en PE \u2013 est limit\u00e9, et le diam\u00e8tre de l\u2019orifice du r\u00e9ducteur va permettre de d\u00e9livrer un flux plus ou moins important de formule. Il convient \u00e0 des degr\u00e9s de viscosit\u00e9s vari\u00e9s, et permet un goutte-\u00e0-goutte si la formule est liquide. Notre standard sera bient\u00f4t propos\u00e9 en semi-sp\u00e9cifique, avec une partie r\u00e9alis\u00e9e en standard, et une autre personnalis\u00e9e. Cela constitue un entre-deux int\u00e9ressant pour les marques sur le plan \u00e9conomique\u00bb, souligne Cathy Nicolay. Alb\u00e9a a r\u00e9alis\u00e9 en tottle les derniers lancements \u00abteint\u00bb de Lanc\u00f4me, YSL ou encore Clinique. Avec son design proche du tottle, le produit \u00abStar Drop\u00bbdu fournisseur Aptar Beauty + Home est \u00e9galement bien adapt\u00e9 aux formules tr\u00e8s fluides, particuli\u00e8rement tendances actuellement : sa valve coupe le flux de produit lorsque le flacon est press\u00e9, \u00e0 l\u2019instar d\u2019un compte-goutte. Il permet en outre une gestuelle \u00e0 une main.<\/p>\n
Extrait de la revue n\u00b0 649 – Juin 2020. Reproduction interdite sauf accord \u00e9crit d’Emballage Digest ou mention du support<\/em><\/p>","protected":false},"excerpt":{"rendered":"Les diff\u00e9rents besoins en r\u00e9sultat maquillage et formules de fonds de teint am\u00e8nent une forte diversification des emballages sur ce segment de produits. Leurs d\u00e9nominateurs communs : praticit\u00e9, hygi\u00e8ne, et pr\u00e9cision dans le dosage et \/ ou application.<\/p>","protected":false},"author":1,"featured_media":32317,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":0,"footnotes":""},"categories":[28,11,6],"tags":[],"class_list":["post-22317","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-entier","category-emballages","category-parfumerie-cosmetique"],"acf":[],"yoast_head":"\n
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