{"id":22322,"date":"2020-06-30T00:00:00","date_gmt":"2020-06-30T00:00:00","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=22322"},"modified":"2020-07-07T10:32:17","modified_gmt":"2020-07-07T10:32:17","slug":"les-briques-jouent-la-carte-de-l-ecodesign","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/les-briques-jouent-la-carte-de-l-ecodesign\/","title":{"rendered":"Les briques jouent la carte de l\u2019\u00e9codesign"},"content":{"rendered":"Recyclables, bien int\u00e9gr\u00e9es dans les fili\u00e8res de tri, les briques alimentaires sont particuli\u00e8rement implant\u00e9es sur certaines cat\u00e9gories d\u2019aliments, comme la soupe, les produits laitiers ou les jus. Sur les segments premium, elles se modernisent, et ont encore un potentiel de s\u00e9duction important \u2013 notamment en se montrant de plus en plus vertueuses sur le plan \u00e9cologique.<\/p>\n
\u201cSur le court terme et avec la crise li\u00e9e au Covid-19, on voit que les chiffres de certaines cat\u00e9gories de produits ont fortement augment\u00e9. Les produits laitiers liquides \u2013 le lait, la cr\u00e8me \u2013 ont par exemple augment\u00e9 de plus de 20% en volume, alors m\u00eame qu\u2019ils \u00e9taient en recul depuis dix ans. Notre site de Dijon a enregistr\u00e9 une croissance de production de 20% en avril 2020. A l\u2019inverse, les boissons sont en souffrance (jus de fruits, boissons \u00e0 base de th\u00e9) avec une d\u00e9croissance de 3 \u00e0 4% en volume.<\/p>\n
![\"Texte](\"https:\/\/www.emballagedigest.fr\/dotclear\/images\/2020\/REVUE\/juil\/06_20_brique2.jpg\")
Les consommateurs s\u2019\u00e9tant orient\u00e9 durant la crise vers des achats de produits essentiels. Mais plus largement, la brique alimentaire se positionne bien. Des marques l\u2019utilisent comme vecteur d\u2019image sur le plan environnemental, et elle est aussi un choix conscient des consommateurs\u00bb, analyse Gilles Tisserand, directeur marketing France et Benelux de Tetra Pak, citant notamment des donn\u00e9es IRI. \u00abLe secteur de la soupe, tr\u00e8s pr\u00e9sente en brique, bascule sur des designs d\u2019emballages plus modernes et pratiques, \u00e0 l\u2019image des nouvelles soupes Knorr avec bouchon, avec parfois une communication clairement antiplastique. Au rayon frais, nous voyons le retour d\u2019acteurs comme Green Shoot, avec une gamme de soupes bios dans un emballage contenant encore plus de mati\u00e8res renouvelables \u2013 avec l\u2019int\u00e9gration de plastique issu de r\u00e9sidus de canne \u00e0 sucre certifi\u00e9. Dans le rayon des eaux, attendons-nous \u00e0 des annonces d\u2019acteurs du secteur prochainement. A l\u2019instar de la marque am\u00e9ricaine Just Water, l\u2019eau en brique se d\u00e9veloppe en Europe, au Canada, et c\u2019est avant tout un choix environnemental. La brique a un impact carbone plus faible que beaucoup d\u2019autres emballages. Et finalement la question de la transparence du packaging pour l\u2019eau ne se pose plus tant que \u00e7a\u00bb, ajoute-t-il. Tetra Pak explore par ailleurs de nouveaux canaux de distribution comme le \u00abfood service\u00bb \u2013 c’est-\u00e0-dire la restauration collective ou en libre service, l\u2019h\u00f4tellerie et les restaurants \u2013 ou encore le secteur du e-commerce, pour lequel les briques alimentaires se r\u00e9v\u00e8lent adapt\u00e9es. L\u2019emballage Tetra Brik\u00ae Edge, par exemple, avec son toit inclin\u00e9, permet d\u2019optimiser la logistique sur l\u2019ensemble de la cha\u00eene, du transport au stockage. \u00abCes secteurs constituent un r\u00e9seau de distribution important, o\u00f9 la brique est sous-repr\u00e9sent\u00e9e\u00bb, constate Gilles Tisserand.<\/p>\n
Extrait de la revue n\u00b0 649 – Juin 2020. Reproduction interdite sauf accord \u00e9crit d’Emballage Digest ou mention du support<\/em><\/p>","protected":false},"excerpt":{"rendered":"Recyclables, bien int\u00e9gr\u00e9es dans les fili\u00e8res de tri, les briques alimentaires sont particuli\u00e8rement implant\u00e9es sur certaines cat\u00e9gories d\u2019aliments, comme la soupe, les produits laitiers ou les jus. Sur les segments premium, elles se modernisent, et ont encore un potentiel de s\u00e9duction important \u2013 notamment en se montrant de plus en plus vertueuses sur le plan \u00e9cologique.<\/p>","protected":false},"author":1,"featured_media":32322,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":0,"footnotes":""},"categories":[5,28],"tags":[],"class_list":["post-22322","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alimentaire","category-article-entier"],"acf":[],"yoast_head":"\n
Les briques jouent la carte de l\u2019\u00e9codesign - Emballage Digest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emballagedigest.fr\/en\/les-briques-jouent-la-carte-de-l-ecodesign\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les briques jouent la carte de l\u2019\u00e9codesign - Emballage Digest\" \/>\n<meta property=\"og:description\" content=\"Recyclables, bien int\u00e9gr\u00e9es dans les fili\u00e8res de tri, les briques alimentaires sont particuli\u00e8rement implant\u00e9es sur certaines cat\u00e9gories d\u2019aliments, comme la soupe, les produits laitiers ou les jus. 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