{"id":22369,"date":"2020-07-23T09:08:02","date_gmt":"2020-07-23T09:08:02","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=22369"},"modified":"2020-07-23T09:08:02","modified_gmt":"2020-07-23T09:08:02","slug":"un-nouveau-design-pour-la-bouteille-ricard","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/un-nouveau-design-pour-la-bouteille-ricard\/","title":{"rendered":"Un nouveau design pour la bouteille Ricard"},"content":{"rendered":"<p>Look revisit\u00e9 pour la bouteille historique de Pastis de Marseille, de la marque Ricard. Inchang\u00e9 depuis 2010, le nouveau design confi\u00e9 \u00e0 l\u2019agence Dragon Rouge arbore une allure plus moderne.<\/p>\n<p>La marque a tout d\u2019abord proc\u00e9d\u00e9 \u00e0 une uniformisation de ses logos pack et hors pack, diff\u00e9rents depuis 1932, en apportant une certaine homog\u00e9n\u00e9it\u00e9 avec la typographie d\u2019origine.<\/p>\n<p>Avec ce nouveau packaging, Ricard met sur le devant de la sc\u00e8ne l\u2019anis issu de badiane, la r\u00e9glisse et les plantes aromatiques, des ingr\u00e9dients 100% d\u2019origine naturelle et l\u2019affiche d\u00e9sormais en face avant de la bouteille, tout comme son savoir-faire et son \u00e9laboration \u00abmade in France\u00bb, gage de confiance et de qualit\u00e9.<\/p>\n<p>La feuille d\u2019acanthe a \u00e9t\u00e9 retravaill\u00e9e \u00e0 la main, pour r\u00e9affirmer le caract\u00e8re authentique du produit. Le nouveau pack arbore de nouvelles \u00e9tiquettes plus \u00e9pur\u00e9es et avec de nouvelles formes pour souligner le volume \u00e9lanc\u00e9 de la bouteille. Une attention particuli\u00e8re a \u00e9t\u00e9 port\u00e9e aux finitions et aux typographies qui renforcent son authenticit\u00e9. Le jaune, couleur embl\u00e9matique de la marque, a lui \u00e9t\u00e9 accentu\u00e9 pour renforcer l\u2019impact en lin\u00e9aire.<\/p>\n<p>Cette nouvelle identit\u00e9 graphique de la marque Ricard, plus moderne et narrative, est \u00e9galement d\u00e9clin\u00e9e sur Ricard \u00e9labor\u00e9 avec de l\u2019anis issu de plantes fra\u00eeches et est visible en magasin depuis avril 2020.<\/p>\n<p><em>Reproduction interdite sauf accord \u00e9crit d&rsquo;Emballage Digest ou mention du support<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Look revisit\u00e9 pour la bouteille historique de Pastis de Marseille, de la marque Ricard. Inchang\u00e9 depuis 2010, le nouveau design confi\u00e9 \u00e0 l\u2019agence Dragon Rouge arbore une allure plus moderne.<\/p>","protected":false},"author":1,"featured_media":32369,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":2,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-22369","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-entier"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Un nouveau design pour la bouteille Ricard - Emballage Digest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emballagedigest.fr\/en\/un-nouveau-design-pour-la-bouteille-ricard\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un nouveau design pour la bouteille Ricard - Emballage Digest\" \/>\n<meta property=\"og:description\" content=\"Look revisit\u00e9 pour la bouteille historique de Pastis de Marseille, de la marque Ricard. 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