{"id":22448,"date":"2020-09-30T00:00:00","date_gmt":"2020-09-30T00:00:00","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=22448"},"modified":"2020-10-02T10:08:57","modified_gmt":"2020-10-02T10:08:57","slug":"coffrets-le-100-carton-plebiscite","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/coffrets-le-100-carton-plebiscite\/","title":{"rendered":"Coffrets : le 100% carton pl\u00e9biscit\u00e9"},"content":{"rendered":"<p>Les coffrets \u00e0 destination des produits de beaut\u00e9 conservent leurs codes \u2018premium\u2019 tout en s\u2019adaptant aux besoins des marques et des consommateurs, qui souhaitent d\u00e9sormais des coffrets recyclables, tout carton. Les fabricants de coffrets revoient l\u2019ensemble de ce packaging, de la fen\u00eatre aux cales, en passant par le syst\u00e8me de fermeture.<\/p>\n<p>La tendance est aux coffrets mono-mat\u00e9riaux \u2013 et surtout en carton. Les coffrets en plastique n\u2019ont pas la cote actuellement, bien que des solutions en plastique recycl\u00e9 \u2013 en 100% r-PET \u2013 existent par exemple chez Grumbe, une entit\u00e9 du groupe Cosfibel. Les marques optent pour des solutions tout carton, cales incluses. Les fourreaux transparents protecteurs en plastique sont supprim\u00e9s&nbsp;: les coffrets fragiles sont conditionn\u00e9s dans des sachets en r-PET, ou en papier \u2013 bien que ceux-ci co\u00fbtent trois fois plus cher que des sachets classiques, sans offrir la m\u00eame machinabilit\u00e9. Les fabricants de coffrets r\u00e9duisent les formats et les volumes pour diminuer le poids, l\u2019encombrement en boutique, les co\u00fbts de transport \u2013 ainsi que le vide interne. \u00abCertaines marques sont sensibles \u00e0 cela, d\u2019autres pas, c\u2019est une question de marketing. Nous avons fait des analyses de la valeur&nbsp;: en optimisant ainsi, nous pouvons gagner 30% au niveau du volume et 20% sur le prix de revient du coffret\u00bb, indique Patrick Garnier, directeur commercial de la soci\u00e9t\u00e9 Adine. L\u2019\u00e9paisseur des parois a elle aussi \u00e9t\u00e9 r\u00e9duite, atteignant au plus bas 1 mm. \u00abAu-del\u00e0 de la r\u00e9duction des formats, le fait de pouvoir d\u00e9sassembler les diff\u00e9rents \u00e9l\u00e9ments du coffret est important, pour mieux trier. Il serait aussi b\u00e9n\u00e9fique que chacun des mat\u00e9riaux soit bien identifi\u00e9 aupr\u00e8s des consommateurs, en demande de plus de transparence sur ce sujet, avec des consignes de tri claires \u00bb, constate Florence Dancoisne, directrice g\u00e9n\u00e9rale Europe de Knoll Prestige Packaging.<\/p>\n<pre><\/pre>\n<p>La structure du coffret, constitu\u00e9e principalement de carton recycl\u00e9, \u00e9volue elle aussi. \u00abLes marques sont pr\u00eates \u00e0 revoir leur cahier des charges et par exemple \u00e0 changer esth\u00e9tiquement l\u2019int\u00e9rieur des coffrets. Pour all\u00e9ger le poids du coffret, nous diminuons l\u2019\u00e9paisseur des parois, ou nous rempla\u00e7ons la structure de carton compact par de la cannelure habill\u00e9e\u2013 ce qui nous permet de r\u00e9duire le poids de 40% environ, sans modifier la solidit\u00e9 du coffret\u00bb, souligne Bruno Lefebvre, directeur commercial de Verpack.<\/p>\n<pre><\/pre>\n<p>Julien Fauvel, chef de produit pour la Cartonnerie Oudin, remarque une tendance post-covid au circuit court, \u00e0 l\u2019\u00e9co-circularit\u00e9, avec une production en France. \u00abNos clients ont beaucoup d\u2019interrogations. Les marques ne connaissent souvent de la fili\u00e8re papier-carton que les communications des grands groupes. Or, il existe des acteurs plus petits, locaux, ayant des solutions \u00e0 apporter dans le contexte que nous traversons. Nous avons \u00e9tabli un partenariat avec la marque Yves Rocher&nbsp;: nous r\u00e9cup\u00e9rons de la mati\u00e8re premi\u00e8re chez eux, avec laquelle nous fabriquons un carton qui est ensuite r\u00e9utilis\u00e9 pour leurs packagings \u2013 tels les coffrets et les \u00e9tuis\u00bb, explique-t-il. \u00abNotre but est de proposer une mati\u00e8re fibreuse diff\u00e9renciante, notamment gr\u00e2ce au circuit court car nous nous approvisionnons en r\u00e9gion limitrophe\u00bb, ajoute-t-il. Pour cibler l\u2019industrie du luxe, la cartonnerie Oudin a cr\u00e9\u00e9 une fibre dite \u00abr\u00e9g\u00e9n\u00e9r\u00e9e\u00bb&nbsp;: \u00abnotre connaissance de la fili\u00e8re amont et aval nous permet de sourcer des mati\u00e8res de grande qualit\u00e9, ayant \u00e9t\u00e9 utilis\u00e9es une seule fois. Gr\u00e2ce \u00e0 notre savoir-faire en recyclage, nous en retirons une fibre r\u00e9g\u00e9n\u00e9r\u00e9e dont les caract\u00e9ristiques se rapprochent de celles des p\u00e2tes vierges\u00bb, d\u00e9taille Julien Fauvel.<\/p>\n<p><em>Extrait de la revue n\u00b0 650 &#8211; Ao\u00fbt\/Septembre 2020. Reproduction interdite sauf accord \u00e9crit d&rsquo;Emballage Digest ou mention du support<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Les coffrets \u00e0 destination des produits de beaut\u00e9 conservent leurs codes \u2018premium\u2019 tout en s\u2019adaptant aux besoins des marques et des consommateurs, qui souhaitent d\u00e9sormais des coffrets recyclables, tout carton. Les fabricants de coffrets revoient l\u2019ensemble de ce packaging, de la fen\u00eatre aux cales, en passant par le syst\u00e8me de fermeture.<\/p>","protected":false},"author":1,"featured_media":32448,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":0,"footnotes":""},"categories":[28,6],"tags":[],"class_list":["post-22448","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-entier","category-parfumerie-cosmetique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Coffrets : le 100% carton pl\u00e9biscit\u00e9 - Emballage Digest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emballagedigest.fr\/en\/coffrets-le-100-carton-plebiscite\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coffrets : le 100% carton pl\u00e9biscit\u00e9 - Emballage Digest\" \/>\n<meta property=\"og:description\" content=\"Les coffrets \u00e0 destination des produits de beaut\u00e9 conservent leurs codes \u2018premium\u2019 tout en s\u2019adaptant aux besoins des marques et des consommateurs, qui souhaitent d\u00e9sormais des coffrets recyclables, tout carton. 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