{"id":22450,"date":"2020-09-30T00:00:00","date_gmt":"2020-09-30T00:00:00","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=22450"},"modified":"2020-10-02T10:12:20","modified_gmt":"2020-10-02T10:12:20","slug":"le-tube-greanleaf-seduit-le-groupe-henkel","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/le-tube-greanleaf-seduit-le-groupe-henkel\/","title":{"rendered":"Le tube Greanleaf s\u00e9duit le groupe Henkel"},"content":{"rendered":"<p>Si la marque Licor del Polo, du groupe Henkel, a \u00e9t\u00e9 la premi\u00e8re \u00e0 lancer un dentifrice contenant de la chlorophylle dans les ann\u00e9es 60, la marque a aujourd\u2019hui choisi de d\u00e9montrer son engagement en faveur d\u2019un emballage responsable et adopte le tube Greenleaf, sp\u00e9cialement con\u00e7u par Alb\u00e9a.<\/p>\n<p>Celui-ci est reconnu par l&rsquo;Association of Plastic Recylers (\u00c9tats-Unis) et Suez CircPack (Europe) comme techniquement recyclable dans le cadre du flux de recyclage actuel des bouteilles en PEHD. De plus, cette technologie de fabrication de tubes utilise un film \u00e0 soufflage unique, ce qui r\u00e9duit consid\u00e9rablement l&#8217;empreinte CO2 du produit. Conform\u00e9ment \u00e0 ses objectifs en mati\u00e8re d&#8217;emballages et \u00e0 son engagement \u00e0 \u00e9viter les d\u00e9chets plastiques, Henkel a pour ambition de convertir l&rsquo;ensemble de son portefeuille de soins bucco-dentaires en tubes enti\u00e8rement recyclables produits par Alb\u00e9a. La transition, qui sera achev\u00e9e pour toutes les marques de produits d&rsquo;hygi\u00e8ne bucco-dentaire au d\u00e9but de l&rsquo;ann\u00e9e prochaine, sera lanc\u00e9e par la marque espagnole de dentifrice Licor del Polo. Prochaine \u00e9tape&nbsp;: la commercialisation en 2021 par les deux acteurs du premier tube 100% PEHD, bouchon compris (en PE \u00e9galement). \u00abCe d\u00e9veloppement conjoint nous permettra d&rsquo;am\u00e9liorer encore la recyclabilit\u00e9 de notre portefeuille d&#8217;emballages et contribuera \u00e0 atteindre notre objectif d&rsquo;une recyclabilit\u00e9 \u00e0 100% d&rsquo;ici 2025. Gr\u00e2ce \u00e0 la technologie Greenleaf d&rsquo;Alb\u00e9a, nous basculons chaque ann\u00e9e plus de 700 tonnes de mat\u00e9riaux d&#8217;emballage d\u2019une cat\u00e9gorie, qui peuvent \u00eatre utilis\u00e9s et r\u00e9cup\u00e9r\u00e9s dans les fili\u00e8res de recyclage de d\u00e9chets existantes\u00bb, a d\u00e9clar\u00e9 Philippe Blank, responsable de la durabilit\u00e9 chez Henkel Beauty.<\/p>\n<p><em>Extrait de la revue n\u00b0 650 &#8211; Ao\u00fbt\/Septembre 2020. Reproduction interdite sauf accord \u00e9crit d&rsquo;Emballage Digest ou mention du support<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Si la marque Licor del Polo, du groupe Henkel, a \u00e9t\u00e9 la premi\u00e8re \u00e0 lancer un dentifrice contenant de la chlorophylle dans les ann\u00e9es 60, la marque a aujourd\u2019hui choisi de d\u00e9montrer son engagement en faveur d\u2019un emballage responsable et adopte le tube Greenleaf, sp\u00e9cialement con\u00e7u par Alb\u00e9a.<\/p>","protected":false},"author":1,"featured_media":32450,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":0,"footnotes":""},"categories":[28,11,6],"tags":[],"class_list":["post-22450","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-entier","category-emballages","category-parfumerie-cosmetique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - 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