{"id":22627,"date":"2020-11-30T00:00:00","date_gmt":"2020-11-30T00:00:00","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=22627"},"modified":"2020-12-10T13:51:03","modified_gmt":"2020-12-10T13:51:03","slug":"garnier-deploie-une-strategie-packaging-globale","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/garnier-deploie-une-strategie-packaging-globale\/","title":{"rendered":"Garnier d\u00e9ploie une strat\u00e9gie packaging globale"},"content":{"rendered":"<p>Dans le cadre de son engagement vers une transition \u00e9cologique, la marque du groupe L\u2019Or\u00e9al d\u00e9voile son programme Green Beauty. Garnier projette une approche holistique des \u00e9tapes du processus de fabrication des produits, gr\u00e2ce \u00e0 laquelle la marque de beaut\u00e9 s\u2019engage d\u2019ici 2025 \u00e0 ce que tous ses emballages soient fabriqu\u00e9s sans plastique vierge, et soient r\u00e9utilisables, recyclables ou compostables.<\/p>\n<p>Autre challenge de taille&nbsp;: tous ses sites industriels devront r\u00e9ussir \u00e0 d\u00e9carboner leurs productions gr\u00e2ce \u00e0 l\u2019utilisation d\u2019\u00e9nergies renouvelables \u00e0 cette m\u00eame \u00e9ch\u00e9ance.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.emballagedigest.fr\/dotclear\/images\/2020\/REVUE\/nov\/11_20_actupack3.jpg\" alt=\"Texte Alternatif\" style=\"float:right; margin: 0 0 1em 1em;\" \/>Les usines ont d\u00e9j\u00e0 vu leurs \u00e9missions carbone r\u00e9duites de 72% en 2019 par rapport \u00e0 la consommation en 2005. Pour accompagner cette nouvelle strat\u00e9gie, Garnier s\u2019est associ\u00e9e \u00e0 deux ONG, Ocean Conservancy et Plastics For Change, impliqu\u00e9es dans la lutte contre le pollution plastique des oc\u00e9ans et son impact social. La marque pr\u00e9voit des rapports d\u2019\u00e9tapes pour suivre la progression de ses objectifs de fa\u00e7on transparente en mati\u00e8re de durabilit\u00e9, des r\u00e9sultats \u00e9valu\u00e9s par un auditeur externe, PricewaterhouseCoopers. Premi\u00e8res illustrations de cette initiative&nbsp;: le lancement de plusieurs produits \u00e0 l\u2019instar de Garnier Bio au chanvre avec un nouvel emballage \u00e0 base de carton brevet\u00e9 pour le soin visage&nbsp;; Garnier Eco-Pads SkinActive, des disques d\u00e9maquillants &amp; nettoyants r\u00e9utilisables ou Garnier Ultra Doux shampooing solide, avec un emballage z\u00e9ro plastique, 100% biod\u00e9gradable et recyclable.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.emballagedigest.fr\/dotclear\/images\/2020\/REVUE\/nov\/11_20_actupack4.jpg\" alt=\"Texte Alternatif\" style=\"float:left; margin: 0 1em 1em 0;\" \/>Enfin, Garnier est la premi\u00e8re marque \u00e0 mettre en place un affichage envionnemental et social de ses produits pour accompagner ses consommateurs dans un choix \u00e9clair\u00e9. Test\u00e9 en France et sur des produits capillaires, cet affichage attribue \u00e0 chaque produit un score d&rsquo;impact environnemental, de A \u00e0 E, les produits labellis\u00e9s A \u00e9tant consid\u00e9r\u00e9s comme les meilleurs de leur cat\u00e9gorie. Le score prend en compte 14 facteurs environnementaux provenant de l&rsquo;approvisionnement, de la fabrication, du transport, de l&rsquo;utilisation et de la recyclabilit\u00e9. Les donn\u00e9es ont \u00e9t\u00e9 v\u00e9rifi\u00e9es par un auditeur ind\u00e9pendant, Bureau Veritas Certification. L\u2019affichage environnemental et social des produits capillaires Garnier est accessible aux consommateurs sur le site avant de se d\u00e9ployer \u00e0 l&rsquo;international.<\/p>\n<p><em>Extrait de la revue n\u00b0 652 &#8211; Novembre 2020. Reproduction interdite sauf accord \u00e9crit d&rsquo;Emballage Digest ou mention du support<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Dans le cadre de son engagement vers une transition \u00e9cologique, la marque du groupe L\u2019Or\u00e9al d\u00e9voile son programme Green Beauty. Garnier projette une approche holistique des \u00e9tapes du processus de fabrication des produits, gr\u00e2ce \u00e0 laquelle la marque de beaut\u00e9 s\u2019engage d\u2019ici 2025 \u00e0 ce que tous ses emballages soient fabriqu\u00e9s sans plastique vierge, et soient r\u00e9utilisables, recyclables ou compostables.<\/p>","protected":false},"author":1,"featured_media":32627,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":4,"footnotes":""},"categories":[28,11],"tags":[],"class_list":["post-22627","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-entier","category-emballages"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Garnier d\u00e9ploie une strat\u00e9gie packaging globale - Emballage Digest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emballagedigest.fr\/en\/garnier-deploie-une-strategie-packaging-globale\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Garnier d\u00e9ploie une strat\u00e9gie packaging globale - Emballage Digest\" \/>\n<meta property=\"og:description\" content=\"Dans le cadre de son engagement vers une transition \u00e9cologique, la marque du groupe L\u2019Or\u00e9al d\u00e9voile son programme Green Beauty. 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