{"id":22635,"date":"2020-11-30T00:00:00","date_gmt":"2020-11-30T00:00:00","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=22635"},"modified":"2023-01-20T16:07:32","modified_gmt":"2023-01-20T15:07:32","slug":"du-nouveau-dans-le-rayon-margarine","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/du-nouveau-dans-le-rayon-margarine\/","title":{"rendered":"Du nouveau dans le rayon margarine"},"content":{"rendered":"

Upfield, l\u2019ancienne division margarines et p\u00e2tes \u00e0 tartiner du groupe Unilever reprise en 2017 par le fonds d\u2019investissement am\u00e9ricain KKR, poursuit le d\u00e9veloppement de son offre v\u00e9g\u00e9tale au rayon cr\u00e9merie avec le lancement national de Planta Fin 100% v\u00e9g\u00e9tal en GMS.<\/p>\n

Upfield, l\u2019ancienne division margarines et p\u00e2tes \u00e0 tartiner du groupe Unilever reprise en 2017 par le fonds d\u2019investissement am\u00e9ricain KKR, poursuit le d\u00e9veloppement de son offre v\u00e9g\u00e9tale au rayon cr\u00e9merie avec le lancement national de Planta Fin 100% v\u00e9g\u00e9tal en GMS. Pour cette margarine sans conservateur et \u00e0 base d\u2019ar\u00f4mes naturels, le fabricant d\u00e9voile pour l\u2019occasion un emballage qu\u2019il qualifie de \u00abplus responsable\u00bb. Exit donc la barquette plastique commun\u00e9ment r\u00e9pandue pour les beurres tartinables, place \u00e0 un film papier biod\u00e9gradable\u2026 mais sulfuris\u00e9 et pour le moment non recyclable. La spin-off compte am\u00e9liorer son emballage en travaillant \u00e0 la compostabilit\u00e9 de son papier. A l\u2019instar du Nutriscore qui devrait prochainement \u00eatre indiqu\u00e9 sur ses produits, Upfield s\u2019engage par ailleurs \u00e0 faire figurer l\u2019indice carbone sur pr\u00e8s de 100 millions de ses emballages, d\u2019ici la fin de l\u2019ann\u00e9e 2021. Objectif\u00a0: aider les consommateurs \u00e0 faire le meilleur choix environnemental possible, alors qu\u2019ils sont 89% de fran\u00e7ais \u00e0 se dire attentifs au tri des emballages et 80% \u00e0 vouloir diminuer la quantit\u00e9 de leurs d\u00e9chets au quotidien, selon une \u00e9dition OpinionWay-Alkemics.<\/p>","protected":false},"excerpt":{"rendered":"

Upfield, l\u2019ancienne division margarines et p\u00e2tes \u00e0 tartiner du groupe Unilever reprise en 2017 par le fonds d\u2019investissement am\u00e9ricain KKR, poursuit le d\u00e9veloppement de son offre v\u00e9g\u00e9tale au rayon cr\u00e9merie avec le lancement national de Planta Fin 100% v\u00e9g\u00e9tal en GMS.<\/p>","protected":false},"author":1,"featured_media":35847,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":5,"footnotes":""},"categories":[28,4,65],"tags":[],"class_list":["post-22635","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-entier","category-lineaires","category-vu-dans-le-mag"],"acf":[],"yoast_head":"\nDu nouveau dans le rayon margarine - Emballage Digest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emballagedigest.fr\/en\/du-nouveau-dans-le-rayon-margarine\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Du nouveau dans le rayon margarine - 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