{"id":22701,"date":"2021-01-07T08:50:30","date_gmt":"2021-01-07T08:50:30","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=22701"},"modified":"2021-01-07T08:50:30","modified_gmt":"2021-01-07T08:50:30","slug":"purina-lance-le-1er-sachet-fraicheur-recyclable-pour-alimentation-animale","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/purina-lance-le-1er-sachet-fraicheur-recyclable-pour-alimentation-animale\/","title":{"rendered":"Purina lance le 1er sachet fra\u00eecheur recyclable pour alimentation animale"},"content":{"rendered":"

Au rayon alimentation humide pour chats, les sachets fra\u00eecheur constituent un important segment du avec 65% (1) des ventes. Le lancement n\u2019est donc pas anodin. La marque Purina d\u00e9voile en avant-premi\u00e8re le premier sachet fra\u00eecheur \u00e0 l\u2019emballage mono-mati\u00e8re aux Pays-Bas.<\/p>\n

Elabor\u00e9 avec du polypropyl\u00e8ne, ce sachet d\u00e9velopp\u00e9 pour la marque Felix\u00ae est \u00e0 la fois l\u00e9ger et recyclable, tout en \u00e9tant r\u00e9sistant \u00e0 la chaleur et garantissant la s\u00e9curit\u00e9 et le respect des propri\u00e9t\u00e9s organoleptiques du produit. Cette nouvelle r\u00e9f\u00e9rence vient d\u00e9fier les sachets multicouches couramment utilis\u00e9s sur ce segment permettant la cuisson, la conservation et le transport du produit, mais rendant sa recyclabilit\u00e9 difficile. <\/p>\n

Purina n\u2019est pas en reste sur le march\u00e9 fran\u00e7ais avec plusieurs lancements dans cette m\u00eame veine. Le groupe y commercialise un nouvel emballage pour sa marque Beyond\u00ae \u00e0 destination du march\u00e9 ultradynamique de l\u2019alimentation naturelle pour animaux de compagnie. Beyond\u00ae d\u00e9ploie sur l\u2019ensemble de ses gammes Bio et Grain Free un emballage plastique mono-mati\u00e8re, con\u00e7u pour \u00eatre recyclable. Autre nouveaut\u00e9 au rayon de l\u2019alimentation pour chiens : Purina transforme \u00e9galement Fido\u00ae avec un emballage recyclable pour la gamme Croq\u2019Mix (2). La marque atteint d\u00e9sormais 97% d\u2019emballages con\u00e7us pour \u00eatre recyclables, dont un tiers d\u2019emballages en papier et deux tiers d\u2019emballages en plastique mono-mati\u00e8re, et vise les 100% avant fin 2021. <\/p>\n

D\u2019ici 2025, Purina s\u2019engage \u00e0 rendre 100% de ses emballages recyclables ou r\u00e9utilisables. Ces innovations soutiennent les objectifs fix\u00e9s par la marque et sa maison m\u00e8re Nestl\u00e9, pour minimiser l’impact environnemental de ses emballages sur la plan\u00e8te et ses ressources. D\u2019ici \u00e0 2025, 100% des emballages Purina seront recyclables et\/ou r\u00e9utilisables. En Europe, 72% des emballages Purina sont d\u00e9j\u00e0 recyclables et gr\u00e2ce \u00e0 ses programmes de r\u00e9duction des d\u00e9chets, la marque a \u00e9vit\u00e9 l\u2019utilisation de 3 542 tonnes d\u2019emballages entre 2015 et 2019, soit 18% de plus que les objectifs fix\u00e9s.
\n\u00abNous mettons tout en \u0153uvre pour atteindre notre objectif de 100% d\u2019emballages recyclables ou r\u00e9utilisables d’ici 2025 et ainsi contribuer, gr\u00e2ce \u00e0 nos solutions innovantes, \u00e0 cr\u00e9er un avenir sans d\u00e9chet\u00bb, a d\u00e9clar\u00e9 Isabelle Taillandier, directrice g\u00e9n\u00e9rale Purina France.<\/p>\n

(1) Nielsen : PDM Valeur\/TOTAL MARCHE & Ventes Valeur \u2013 HMSM + PROXI + DRIVE + SDMP \u2013 CAM P10 2020<\/em>
\n(2) Croq\u2019Mix repr\u00e9sente 95% des volumes de la marque Fido\u00ae<\/em><\/p>\n

Reproduction interdite sauf accord \u00e9crit d’Emballage Digest ou mention du support<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Au rayon alimentation humide pour chats, les sachets fra\u00eecheur constituent un important segment du avec 65% (1) des ventes. Le lancement n\u2019est donc pas anodin. La marque Purina d\u00e9voile en avant-premi\u00e8re le premier sachet fra\u00eecheur \u00e0 l\u2019emballage mono-mati\u00e8re aux Pays-Bas.<\/p>","protected":false},"author":1,"featured_media":32701,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":2,"footnotes":""},"categories":[28,11],"tags":[],"class_list":["post-22701","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-entier","category-emballages"],"acf":[],"yoast_head":"\nPurina lance le 1er sachet fra\u00eecheur recyclable pour alimentation animale - Emballage Digest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emballagedigest.fr\/en\/purina-lance-le-1er-sachet-fraicheur-recyclable-pour-alimentation-animale\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Purina lance le 1er sachet fra\u00eecheur recyclable pour alimentation animale - Emballage Digest\" \/>\n<meta property=\"og:description\" content=\"Au rayon alimentation humide pour chats, les sachets fra\u00eecheur constituent un important segment du avec 65% (1) des ventes. 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