{"id":22708,"date":"2021-01-13T08:55:28","date_gmt":"2021-01-13T08:55:28","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=22708"},"modified":"2021-01-13T08:55:28","modified_gmt":"2021-01-13T08:55:28","slug":"alliora-coffrets-trouve-repreneur","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/alliora-coffrets-trouve-repreneur\/","title":{"rendered":"Alliora Coffrets trouve repreneur"},"content":{"rendered":"Cr\u00e9\u00e9e dans les ann\u00e9es 80, l\u2019usine de Foug\u00e8res, propri\u00e9t\u00e9 de la soci\u00e9t\u00e9 Alliora Coffrets, fabrique 15 millions de coffrets par an \u00e0 destination des plus grands noms des secteurs du parfum, des cosm\u00e9tiques, du vin, des spiritueux et des accessoires (Yves Saint Laurent, BVLGARI, Sephora, Est\u00e9e Lauder, L\u2019Or\u00e9al, Yves Rocher, Lanc\u00f4me, Champagnes Nicolas Feuillate, Chocolats Debaune et Gallais, etc.).<\/p>\n
Le site avait \u00e9t\u00e9 plac\u00e9 en juillet 2020 en redressement judiciaire suite aux difficult\u00e9s rencontr\u00e9es par son propri\u00e9taire italien depuis 2017, le groupe GPack bas\u00e9 \u00e0 Milan, frapp\u00e9 sur son march\u00e9 domestique par la pand\u00e9mie de Covid-19.
\nApr\u00e8s plusieurs mois d\u2019incertitude, le Tribunal de commerce de Rennes a arr\u00eat\u00e9 le plan de cession totale de la soci\u00e9t\u00e9, au profit d\u2019Antoine Bruno, qui devient l\u2019actionnaire dirigeant, avec \u00e0 ses c\u00f4t\u00e9s des associ\u00e9s dans les domaines de la fabrication de coffrets, de l\u2019imprimerie haut de gamme et du marketing de luxe et Alian Industries, soci\u00e9t\u00e9 rennaise de capital investissement, dont le c\u0153ur de cible est l\u2019accompagnement d\u2019entreprises industrielles \u00e0 potentiel.<\/p>\n
![\"Texte](\"https:\/\/www.emballagedigest.fr\/dotclear\/images\/2021\/BONUS\/janv\/alliora_article2.jpg\")
Antoine Bruno (photo) est directeur commercial depuis plus de vingt ans au sein d\u2019entreprises sp\u00e9cialis\u00e9es dans le packaging (Rexman, Alliora Coffrets et Pochet-du-Courval). Il entend relancer l\u2019entreprise : \u00abnotre objectif \u00e0 trois ans est clair : nous voulons red\u00e9velopper cette entreprise fran\u00e7aise, au savoir-faire r\u00e9el et reconnu, en l\u2019ancrant dans la dynamique \u00e9conomique locale et nationale du Made in France. Il s\u2019agit pour nous de retrouver le chiffre d\u2019affaires d\u2019il y a deux ans en nous appuyant sur un outil r\u00e9pondant totalement aux standards de l\u2019industrie et sur les comp\u00e9tences de nos collaborateurs. Nous sommes pour ce faire soutenus par des investisseurs rennais (Alian Industries) et des banques r\u00e9gionales (Cr\u00e9dit Agricole d\u2019Ille et Vilaine et CIC Bretagne). Outre ces vis\u00e9es \u00e9conomiques, nous voulons appuyer notre dynamique sur une politique environnementale exemplaire\u00bb.<\/p>\n
Pour marquer l\u2019arriv\u00e9e de ces nouveaux propri\u00e9taires, Alliora Coffrets change de nom pour devenir Alliora. La d\u00e9cision est v\u00e9cue comme un soulagement pour les habitants de Foug\u00e8res, l\u2019usine emploie 35 salari\u00e9s \u00e0 temps plein et une centaine d\u2019int\u00e9rimaires. <\/p>\n
Reproduction interdite sauf accord \u00e9crit d’Emballage Digest ou mention du support<\/em><\/p>","protected":false},"excerpt":{"rendered":"Cr\u00e9\u00e9e dans les ann\u00e9es 80, l\u2019usine de Foug\u00e8res, propri\u00e9t\u00e9 de la soci\u00e9t\u00e9 Alliora Coffrets, fabrique 15 millions de coffrets par an \u00e0 destination des plus grands noms des secteurs du parfum, des cosm\u00e9tiques, du vin, des spiritueux et des accessoires (Yves Saint Laurent, BVLGARI, Sephora, Est\u00e9e Lauder, L\u2019Or\u00e9al, Yves Rocher, Lanc\u00f4me, Champagnes Nicolas Feuillate, Chocolats Debaune et Gallais, etc.).<\/p>","protected":false},"author":1,"featured_media":32708,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":0,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-22708","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-entier"],"acf":[],"yoast_head":"\n
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