{"id":22741,"date":"2021-01-31T00:00:00","date_gmt":"2021-01-31T00:00:00","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=22741"},"modified":"2023-01-20T16:25:02","modified_gmt":"2023-01-20T15:25:02","slug":"des-tubes-de-dentifrice-se-delestent-de-leurs-etuis-en-carton","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/des-tubes-de-dentifrice-se-delestent-de-leurs-etuis-en-carton\/","title":{"rendered":"Des tubes de dentifrice se d\u00e9lestent de leurs \u00e9tuis en carton"},"content":{"rendered":"<p>La marque bucco-dentaire Zendium franchit une nouvelle \u00e9tape dans son engagement pour le d\u00e9veloppement durable en supprimant les \u00e9tuis en carton de ses dentifrices.<\/p>\n<p>La marque bucco-dentaire Zendium franchit une nouvelle \u00e9tape dans son engagement pour le d\u00e9veloppement durable en supprimant les \u00e9tuis en carton de ses dentifrices. Une d\u00e9cision qui concerne plusieurs pays europ\u00e9ens dont le Royaume-Uni, la France et l\u2019Italie depuis novembre dernier. En lieu et place des \u00e9tuis, est mis en place un syst\u00e8me de socles en carton recyclables pour prot\u00e9ger les dentifrices des dommages tout en les maintenant verticalement dans les rayons des supermarch\u00e9s.<br \/>\nA noter, le retrait de l\u2019\u00e9tui carton ne s\u2019applique ni aux multipacks Zendium, ni \u00e0 un faible nombre de produits vendus en pharmacie o\u00f9 l\u2019\u00e9tui (en papier recycl\u00e9) est n\u00e9cessaire pour partager les informations relatives aux produits. Cette initiative permet, selon la marque, une \u00e9conomie mondiale annuelle de 6,2 millions d\u2019\u00e9tuis, soit l\u2019\u00e9quivalent d\u2019environ 1500 arbres par an (1). Pour r\u00e9aliser ce projet, Zendium a repens\u00e9 sa ligne de production et investi dans de nouveaux \u00e9quipements pour la fabrication de ses emballages au sein de son usine de production en France. Depuis d\u00e9but 2020, les tubes de dentifrice de la marque sont fabriqu\u00e9s \u00e0 partir de 60% de plastique d\u00e9riv\u00e9 de plantes, ce qui, combin\u00e9 \u00e0 la suppression de l\u2019\u00e9tui en carton, a comme cons\u00e9quence positive de r\u00e9duire de 30% les \u00e9missions de gaz \u00e0 effet de serre imputables aux emballages (2). Le tube aussi peut \u00eatre recycl\u00e9 avec TerraCycle\u00ae, indique la marque du groupe Unilever.<\/p>\n<p><em>(1) Estimation bas\u00e9e sur les volumes annuels de dentifrices Zendium 75 ml produits apr\u00e8s la suppression de l\u2019\u00e9tui carton par rapport \u00e0 l\u2019ann\u00e9e pr\u00e9c\u00e9dente. (2) Concerne les emballages primaires et secondaires par rapport aux pr\u00e9c\u00e9dents emballages.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>La marque bucco-dentaire Zendium franchit une nouvelle \u00e9tape dans son engagement pour le d\u00e9veloppement durable en supprimant les \u00e9tuis en carton de ses dentifrices.<\/p>","protected":false},"author":1,"featured_media":35860,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":5,"footnotes":""},"categories":[28,4,65],"tags":[],"class_list":["post-22741","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-entier","category-lineaires","category-vu-dans-le-mag"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Des tubes de dentifrice se d\u00e9lestent de leurs \u00e9tuis en carton - 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