{"id":22758,"date":"2021-01-27T08:08:47","date_gmt":"2021-01-27T08:08:47","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=22758"},"modified":"2021-01-27T08:11:09","modified_gmt":"2021-01-27T08:11:09","slug":"smarties-passe-aux-emballages-papier-recyclables","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/smarties-passe-aux-emballages-papier-recyclables\/","title":{"rendered":"Smarties passe aux emballages papier recyclables"},"content":{"rendered":"<p>Alors que le groupe Nestl\u00e9 a l\u2019ambition de rendre 100% de ses emballages recyclables ou r\u00e9utilisables d\u2019ici 2025 et de r\u00e9duire d\u2019un tiers l\u2019utilisation de plastiques vierges, sa marque Smarties marque le coup en devenant le premier acteur international de confiserie \u00e0 abandonner le plastique pour faire passer ses bonbons chocolat\u00e9s sous emballage papier\/carton recyclable.<\/p>\n<p>Un choix qui permet la suppression d\u2019approximativement 250 millions de packagings plastiques vendus par an dans le monde. La marque avait d\u00e9j\u00e0 amorc\u00e9 sa transition \u00e9coresponsable, l\u2019ann\u00e9e derni\u00e8re au Royaume-Uni, avec le lancement d\u2019un emballage en papier recyclable pour les tablettes Smarties. <\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.emballagedigest.fr\/dotclear\/images\/2021\/BONUS\/janv\/smarties_article2.jpg\" alt=\"Texte Alternatif\" style=\"float:right; margin: 0 0 1em 1em;\" \/>Le nouvel emballage combine un papier enduit, des \u00e9tiquettes papier et du carton, que la marque revendique totalement recyclable par les centres de tri dans les flux de papier.<\/p>\n<p>L\u2019\u00e9laboration de ce nouvel emballage a mobilis\u00e9 plus de 100 experts du groupe ainsi que l\u2019Institut des Sciences du Packaging bas\u00e9 en Suisse durant deux ans de d\u00e9veloppement et a fait l\u2019objet de nombreux tests, afin de garantir une conservation optimale des produits pendant leur transport comme pendant leur stockage. <\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.emballagedigest.fr\/dotclear\/images\/2021\/BONUS\/janv\/smarties_article3.jpg\" alt=\"Texte Alternatif\" style=\"float:left; margin: 0 1em 1em 0;\" \/><\/p>\n<p>C\u00f4t\u00e9 production, les cha\u00eenes de fabrication de Smarties, notamment celles situ\u00e9es au sein de l\u2019usine d\u2019Hambourg, ont subi des modifications pour garantir un emballage aux qualit\u00e9s optimum. Un investissement de 10 millions d\u2019euros a ainsi \u00e9t\u00e9 n\u00e9cessaire pour passer du plastique au papier et installer une nouvelle ligne de production des packs Smarties sur le site allemand. <\/p>\n<p><em>Reproduction interdite sauf accord \u00e9crit d&rsquo;Emballage Digest ou mention du support<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Alors que le groupe Nestl\u00e9 a l\u2019ambition de rendre 100% de ses emballages recyclables ou r\u00e9utilisables d\u2019ici 2025 et de r\u00e9duire d\u2019un tiers l\u2019utilisation de plastiques vierges, sa marque Smarties marque le coup en devenant le premier acteur international de confiserie \u00e0 abandonner le plastique pour faire passer ses bonbons chocolat\u00e9s sous emballage papier\/carton recyclable.<\/p>","protected":false},"author":1,"featured_media":32758,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":1,"footnotes":""},"categories":[28,11],"tags":[],"class_list":["post-22758","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-entier","category-emballages"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - 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