{"id":22865,"date":"2021-02-28T00:00:00","date_gmt":"2021-02-28T00:00:00","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=22865"},"modified":"2023-01-20T16:54:05","modified_gmt":"2023-01-20T15:54:05","slug":"des-produits-capillaires-integrant-du-laquo-plastique-socialraquo","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/des-produits-capillaires-integrant-du-laquo-plastique-socialraquo\/","title":{"rendered":"Des produits capillaires int\u00e9grant du \u00abplastique social\u00bb"},"content":{"rendered":"<p>Alors que le groupe Henkel vise les 100% d\u2019emballages recyclables ou r\u00e9utilisables d\u2019ici 2025, celui-ci lance une nouvelle marque capillaire pour Millenials, Nature Box. Les nouvelles r\u00e9f\u00e9rences s\u2019appuient sur des formules naturelles certifi\u00e9es Cosmos Ecocert, enrichies en huile press\u00e9e \u00e0 froid. En s\u2019adressant \u00e0 un public jeune, la marque a souhait\u00e9 casser les codes classiques du secteur capillaire, avec un design singulier. Les \u00e9tuis sont issus de cartons certifi\u00e9s FSC et les bouteilles de 250 ml fabriqu\u00e9es \u00e0 partir de 98% de \u00abplastique social\u00bb. Un plastique recycl\u00e9 et recyclable issu d\u2019un programme de collecte des d\u00e9chets plastiques sauvages par les populations d\u00e9favoris\u00e9es de pays \u00e9mergents, encadr\u00e9 par l\u2019association Plastic Bank, avec laquelle Henkel a pass\u00e9 un partenariat depuis 2018. La nouvelle marque fait aussi la part belle aux shampoings solides, afin de r\u00e9duire la quantit\u00e9 de plastique utilis\u00e9e.<\/p>","protected":false},"excerpt":{"rendered":"<p>Alors que le groupe Henkel vise les 100% d\u2019emballages recyclables ou r\u00e9utilisables d\u2019ici 2025, celui-ci lance une nouvelle marque capillaire pour Millenials, Nature Box.<\/p>","protected":false},"author":1,"featured_media":35876,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":0,"footnotes":""},"categories":[28,4,65],"tags":[],"class_list":["post-22865","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-entier","category-lineaires","category-vu-dans-le-mag"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Des produits capillaires int\u00e9grant du \u00abplastique social\u00bb - 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