{"id":22928,"date":"2021-04-08T08:05:24","date_gmt":"2021-04-08T08:05:24","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=22928"},"modified":"2021-04-08T08:05:24","modified_gmt":"2021-04-08T08:05:24","slug":"superga-beauty-reprend-le-site-de-parfums-cosmeurop-a-l-oreal","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/superga-beauty-reprend-le-site-de-parfums-cosmeurop-a-l-oreal\/","title":{"rendered":"Superga Beauty reprend le site de parfums Cosmeurop \u00e0 L\u2019Or\u00e9al"},"content":{"rendered":"<p>Superga Beauty, filiale du Groupe Superga Invest, annonce l\u2019acquisition depuis le 1er avril du site strasbourgeois de production de parfums de Cosmeurop, cl\u00f4turant ainsi les discussions entam\u00e9es depuis quelques mois avec le groupe L\u2019Or\u00e9al. Ce dernier avait rachet\u00e9 ce site fin mars 2020 au groupe Clarins, dans le cadre de l\u2019acquisition des marques Mugler et Azzaro. De son c\u00f4t\u00e9, L\u2019Or\u00e9al reste engag\u00e9 pour trois ans avec un d\u00e9sengagement progressif.<\/p>\n<p>Avec cette acquisition, Superga Beauty acc\u00e9l\u00e8re son d\u00e9veloppement et poursuit ses investissements industriels en France. Avec cinq usines d\u00e9j\u00e0 \u00e0 son actif, le groupe se dote par la m\u00eame occasion d\u2019un site de 16 000 m\u00b2 pour atteindre des capacit\u00e9s de production de 700 000 litres de fabrication par an et couvre d\u00e9sormais toute la cha\u00eene de fabrication beaut\u00e9&nbsp;: mac\u00e9ration, fabrication, remplissage, copacking et full service. Objectif&nbsp;: doubler son chiffre d\u2019affaires d\u2019ici trois ans, en r\u00e9pondant aux commandes de gros volume gr\u00e2ce \u00e0 une \u00e9quipe commerciale renforc\u00e9e. <\/p>\n<p>\u00abNotre position sur le march\u00e9 de la beaut\u00e9 s\u2019est incontestablement renforc\u00e9e au cours de ces derni\u00e8res ann\u00e9es sur le march\u00e9 du Full-Service\/Full Buy de la fabrication et\/ou du conditionnement. Cette op\u00e9ration repr\u00e9sente une \u00e9tape majeure. Nous allons nous d\u00e9velopper massivement sur le parfum en mettant sur le march\u00e9 cet outil extraordinairement performant pour les groupes de parfum\u00bb, pr\u00e9cise Leslie Br\u00e9au Meniger, Pr\u00e9sidente de Superga Beauty. <\/p>\n<p><em>Reproduction interdite sauf accord \u00e9crit d&rsquo;Emballage Digest ou mention du support<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Superga Beauty, filiale du Groupe Superga Invest, annonce l\u2019acquisition depuis le 1er avril du site strasbourgeois de production de parfums de Cosmeurop, cl\u00f4turant ainsi les discussions entam\u00e9es depuis quelques mois avec le groupe L\u2019Or\u00e9al. Ce dernier avait rachet\u00e9 ce site fin mars 2020 au groupe Clarins, dans le cadre de l\u2019acquisition des marques Mugler et Azzaro. De son c\u00f4t\u00e9, L\u2019Or\u00e9al reste engag\u00e9 pour trois ans avec un d\u00e9sengagement progressif.<\/p>","protected":false},"author":1,"featured_media":32928,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":0,"footnotes":""},"categories":[28,6],"tags":[],"class_list":["post-22928","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-entier","category-parfumerie-cosmetique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Superga Beauty reprend le site de parfums Cosmeurop \u00e0 L\u2019Or\u00e9al - Emballage Digest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emballagedigest.fr\/en\/superga-beauty-reprend-le-site-de-parfums-cosmeurop-a-l-oreal\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Superga Beauty reprend le site de parfums Cosmeurop \u00e0 L\u2019Or\u00e9al - Emballage Digest\" \/>\n<meta property=\"og:description\" content=\"Superga Beauty, filiale du Groupe Superga Invest, annonce l\u2019acquisition depuis le 1er avril du site strasbourgeois de production de parfums de Cosmeurop, cl\u00f4turant ainsi les discussions entam\u00e9es depuis quelques mois avec le groupe L\u2019Or\u00e9al. 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