{"id":22932,"date":"2021-03-31T00:00:00","date_gmt":"2021-03-31T00:00:00","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=22932"},"modified":"2021-04-08T12:51:40","modified_gmt":"2021-04-08T12:51:40","slug":"la-canette-tire-son-epingle-du-jeu-en-2020","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/la-canette-tire-son-epingle-du-jeu-en-2020\/","title":{"rendered":"La canette tire son \u00e9pingle du jeu en 2020"},"content":{"rendered":"<p>Du haut de ses 85 ans, la canette aura enregistr\u00e9 une ann\u00e9e record en 2020 malgr\u00e9 un contexte \u00e9conomique chahut\u00e9, selon une derni\u00e8re \u00e9tude de La Bo\u00eete Boisson.<\/p>\n<p>Avec une croissance des ventes en volume \u00e0 +5,2% vs 2019, elle repr\u00e9sente d\u00e9sormais 22% des emballages boissons vendus en magasins, soit +0,2 point par rapport \u00e0 2019. Tous ses formats sont en progression&nbsp;: +7,6% de ventes en volume pour les 25 cl, +6,6% pour les 33 cl, +3% pour les maxi-formats de 50 cl et +1,3% pour les minis de 15 cl.<\/p>\n<p>Elle r\u00e9alise ses plus belles performances avec les soft-drinks, qui enregistrent une croissance en volume 4,5 fois sup\u00e9rieure \u00e0 celle du march\u00e9 en 2020&nbsp;: +7,3% de ventes pour les soft-drinks en canette vs +1,6% pour l\u2019ensemble des soft-drinks. De leur c\u00f4t\u00e9, les ventes de canettes de bi\u00e8re sont \u00e9galement en progression, de +2,1% en volume. Par ailleurs, les canettes contribuent \u00e0 l\u2019essor spectaculaire du e-commerce. Elles enregistrent leurs plus fortes progressions dans ce circuit de distribution en ligne&nbsp;: +39% de ventes en volume en 2020. Alors qu\u2019il ne repr\u00e9sente encore que 4,7% des ventes de canettes en France, le e-commerce offre donc un tr\u00e8s fort potentiel de croissance. Pour r\u00e9pondre \u00e0 cette forte demande des consommateurs dans la situation in\u00e9dite de 2020, le secteur fran\u00e7ais des canettes, qui fabrique 80% des canettes vendues dans le pays, a su faire preuve d\u2019une grande agilit\u00e9. Les 4 000 collaborateurs fran\u00e7ais du secteur, r\u00e9partis sur 28 sites ancr\u00e9s au c\u0153ur des territoires, ont su rapidement s\u2019adapter et ont sorti pr\u00e8s de 6 milliards de canettes en 2020, dont environ 1\/3 pour l\u2019exportation. Ce nombre est \u00e9quivalent \u00e0 celui des ann\u00e9es pr\u00e9c\u00e9dentes, dans un contexte pourtant tr\u00e8s particulier que celui d\u2019une ann\u00e9e 2020 touch\u00e9e par la Covid-19. Les restrictions et les fermetures des \u00e9tablissements de restauration ont eu une plus faible incidence sur le march\u00e9 des canettes par rapport \u00e0 d\u2019autres emballages. M\u00eame si le march\u00e9 du hors domicile reste tr\u00e8s important pour la bo\u00eete boisson, car il repr\u00e9sentait, en 2019, 21% des volumes de canettes, sa consommation \u00absur place\u00bb est beaucoup moins pr\u00e9gnante que pour d\u2019autres emballages. En effet, la canette est sur-repr\u00e9sent\u00e9e en vente \u00e0 emporter, \u00e0 56% (vs 22% pour l\u2019ensemble des emballages boissons), ce qui lui a permis d\u2019\u00eatre moins touch\u00e9e par la crise que d\u2019autres emballages boisson. De plus, beaucoup de restaurants se sont mis \u00e0 proposer des offres \u00e0 emporter incluant des canettes.<\/p>\n<p><em>Extrait de la revue n\u00b0 656 &#8211; Mars 2021. Reproduction interdite sauf accord \u00e9crit d&rsquo;Emballage Digest ou mention du support<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Du haut de ses 85 ans, la canette aura enregistr\u00e9 une ann\u00e9e record en 2020 malgr\u00e9 un contexte \u00e9conomique chahut\u00e9, selon une derni\u00e8re \u00e9tude de La Bo\u00eete Boisson.<\/p>","protected":false},"author":1,"featured_media":32932,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":0,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-22932","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-entier"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La canette tire son \u00e9pingle du jeu en 2020 - Emballage Digest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emballagedigest.fr\/en\/la-canette-tire-son-epingle-du-jeu-en-2020\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La canette tire son \u00e9pingle du jeu en 2020 - 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