{"id":22955,"date":"2021-03-31T00:00:00","date_gmt":"2021-03-31T00:00:00","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=22955"},"modified":"2021-04-13T13:03:45","modified_gmt":"2021-04-13T13:03:45","slug":"praticite-des-emballages-des-evolutions-permanentes-a-noter","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/praticite-des-emballages-des-evolutions-permanentes-a-noter\/","title":{"rendered":"Praticit\u00e9 des emballages : des \u00e9volutions permanentes \u00e0 noter"},"content":{"rendered":"

Plus un produit est simple \u00e0 utiliser, mieux il sera adapt\u00e9 pour les consommateurs. Ce constat de base pousse les fournisseurs d\u2019emballages \u00e0 r\u00e9fl\u00e9chir \u00e0 leurs produits afin d\u2019en faciliter l\u2019usage. Si les innovations de rupture se font rares et peinent \u00e0 \u00eatre adopt\u00e9es, de constantes am\u00e9liorations voient le jour et sont parfois coupl\u00e9es \u00e0 une r\u00e9duction de l\u2019impact environnemental du pack. Tour d\u2019horizon de quelques nouveaut\u00e9s.<\/p>\n

L\u2019id\u00e9e semble simple et n\u2019avait pourtant jamais \u00e9t\u00e9 exploit\u00e9e en France. La marque Francine se fait actuellement remarquer en rayon avec de la farine conditionn\u00e9e en brique \u2013 une premi\u00e8re en GMS. Le but : simplifier la cuisine au quotidien, notamment avec les enfants. La marque utilise le mod\u00e8le VPack du fournisseur Italpack. Cette brique alimentaire en carton, d\u00e9velopp\u00e9e en collaboration avec Stora Enso et Galdi, fabricant de machines de remplissage, est une \u00e9volution du produit Gable Top d\u2019Italpack. Sa forme particuli\u00e8re en V et sa hauteur ont \u00e9t\u00e9 \u00e9tudi\u00e9es pour optimiser son rangement dans les placards des consommateurs, et assurer une bonne maniabilit\u00e9 et stabilit\u00e9. La brique est dot\u00e9e d\u2019un bouchon (produit avec du PE d’origine v\u00e9g\u00e9tale, provenant de d\u00e9chets de canne \u00e0 sucre), et d\u2019une fen\u00eatre gradu\u00e9e sur le cot\u00e9 permettant de visualiser le niveau de farine dans l\u2019emballage, et\/ou de mesurer la quantit\u00e9 de farine. Le VPack est principalement compos\u00e9 de carton certifi\u00e9 FSC, avec une couche interne de PE pour assurer l\u2019\u00e9tanch\u00e9it\u00e9 et pr\u00e9server la dur\u00e9e de conservation du produit.
\n<\/p>\n


<\/pre>\n
Faciliter l\u2019uverture et la fermeture des packs<\/strong>
\n\"TexteAutre \u00e9volution sur un produit alimentaire dont l\u2019emballage reste inchang\u00e9 depuis des ann\u00e9es : le beurre ! Le fabricant de machines Alpma a mis au point la solution brevet\u00e9e FreshPack pour le conditionnement du beurre \u2013 ou d\u2019autres produits p\u00e2teux. Sur cet emballage, les attentes des consommateurs sont bien pr\u00e9sentes, notamment pour leur \u00e9viter d\u2019avoir les doigts gras lors de la manipulation de la plaquette. Le pliage sp\u00e9cifique du film, formant des rabats, permet une ouverture plus facile et propre. \u00abConcr\u00e8tement, le consommateur tire sur une languette au dos de l\u2019emballage, ce qui d\u00e9gage deux rabats sur chacun des cot\u00e9s pour faciliter l\u2019ouverture\u00bb, explique Michael M\u00fcller, directeur g\u00e9n\u00e9ral France d\u2019Alpma. Contrairement \u00e0 l’emballage classique du beurre, FreshPack permet un scellage int\u00e9gral qui assure ainsi une meilleure \u00e9tanch\u00e9it\u00e9, et pr\u00e9serve mieux le beurre et ses ar\u00f4mes. La machine FreshPack assure les \u00e9tapes de pliage du film, de remplissage et de scellage des produits p\u00e2teux \u00e0 une cadence de 250 emballages par minute. D\u2019autres d\u00e9clinaisons sont \u00e0 venir. \u00abUne machine tourne en ce moment chez un client en Allemagne. Pour l\u2019instant, elle utilise des films aluminium car nous n\u2019avons pas eu de demandes pour des essais avec d\u2019autres types de films, mais techniquement, d\u2019autres mat\u00e9riaux pourraient \u00eatre utilis\u00e9s. Notre concept est tr\u00e8s nouveau. La r\u00e9action des industriels est positive.
\nIl s\u2019agit d\u2019une rupture avec l\u2019emballage traditionnel du beurre, il faut du temps pour qu\u2019il soit adopt\u00e9\u2026\u00bb, constate Michael M\u00fcller.<\/p>\n
Extrait de la revue n\u00b0 656 – Mars 2021. Reproduction interdite sauf accord \u00e9crit d’Emballage Digest ou mention du support<\/em><\/p>","protected":false},"excerpt":{"rendered":"
Plus un produit est simple \u00e0 utiliser, mieux il sera adapt\u00e9 pour les consommateurs. Ce constat de base pousse les fournisseurs d\u2019emballages \u00e0 r\u00e9fl\u00e9chir \u00e0 leurs produits afin d\u2019en faciliter l\u2019usage. Si les innovations de rupture se font rares et peinent \u00e0 \u00eatre adopt\u00e9es, de constantes am\u00e9liorations voient le jour et sont parfois coupl\u00e9es \u00e0 une r\u00e9duction de l\u2019impact environnemental du pack. Tour d\u2019horizon de quelques nouveaut\u00e9s.<\/p>","protected":false},"author":1,"featured_media":32955,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":0,"footnotes":""},"categories":[5,28,11],"tags":[],"class_list":["post-22955","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alimentaire","category-article-entier","category-emballages"],"acf":[],"yoast_head":"\nPraticit\u00e9 des emballages : des \u00e9volutions permanentes \u00e0 noter - Emballage Digest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emballagedigest.fr\/en\/praticite-des-emballages-des-evolutions-permanentes-a-noter\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Praticit\u00e9 des emballages : des \u00e9volutions permanentes \u00e0 noter - Emballage Digest\" \/>\n<meta property=\"og:description\" content=\"Plus un produit est simple \u00e0 utiliser, mieux il sera adapt\u00e9 pour les consommateurs. 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