{"id":23021,"date":"2021-04-30T00:00:00","date_gmt":"2021-04-30T00:00:00","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=23021"},"modified":"2021-05-06T08:47:30","modified_gmt":"2021-05-06T08:47:30","slug":"proebo-lance-son-propre-systeme-de-notation-eco-score","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/proebo-lance-son-propre-systeme-de-notation-eco-score\/","title":{"rendered":"Pro\u00e9bo lance son propre syst\u00e8me de notation Eco-Score"},"content":{"rendered":"

Pour r\u00e9pondre \u00e0 une attente de transparence de plus en plus forte sur l\u2019impact environnemental de la part des consommateurs, Pro\u00e9bo lance son \u00c9co-Score. Une initiative qui s\u2019inscrit dans la continuit\u00e9 de la d\u00e9marche RSE ISO 26000 du groupe, sp\u00e9cialis\u00e9 dans les solutions pour le d\u00e9veloppement des pharmacies et commerces de proximit\u00e9 (emballages et \u00e9quipements, enseignes et signal\u00e9tique, affichage dynamique et web).<\/p>\n

A l’image du Nutri-score qui informe sur l’aspect nutritionnel\/sant\u00e9 des produits alimentaires, l’\u00c9co-Score de Pro\u00e9bo Promoplast porte des ambitions similaires : aiguiller les consommateurs dans leur choix de produits plus vertueux en les informant en toute transparence sur leur impact, \u00e0 partir de quatre crit\u00e8res rigoureux : la dur\u00e9e d\u2019utilisation, l\u2019origine du produit, la composition des mat\u00e9riaux et la fin du cycle de vie du produit. Les produits sont class\u00e9s en 5 cat\u00e9gories : de A \u00e0 E avec un code couleur du vert au rouge. Les produits A affichant une empreinte environnementale faible alors que les produits E ont un plus fort impact environnemental. \u00abAujourd’hui, 40% de nos produits sont \u00e9co-con\u00e7us d\u00e8s l’origine. En appliquant l’affichage environnemental sur nos 2500 r\u00e9f\u00e9rences de produits, le premier objectif \u00e9tait d’am\u00e9liorer la lecture de notre catalogue, pour faciliter le parcours-choix de nos clients. Ensuite, de d\u00e9montrer en interne notre capacit\u00e9 \u00e0 adapter notre vision strat\u00e9gique d’entreprise aux grands enjeux environnementaux. La notation \u00c9co-Score aura demand\u00e9 un effort important sur le plan de l’am\u00e9lioration continue de la part de tous nos services, en transverse. A plus long terme, ce process de notation structure notre projet strat\u00e9gique d\u2019entreprise \u00e0 2025 puisque notre engagement volontariste est d\u2019atteindre 70% de produits not\u00e9s A ou B\u00bb, commente Emilie Vollard, directrice marketing de Pro\u00e9bo Promoplast. <\/p>\n

Extrait de la revue n\u00b0 657 – Avril 2021. Reproduction interdite sauf accord \u00e9crit d’Emballage Digest ou mention du support<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Pour r\u00e9pondre \u00e0 une attente de transparence de plus en plus forte sur l\u2019impact environnemental de la part des consommateurs, Pro\u00e9bo lance son \u00c9co-Score. Une initiative qui s\u2019inscrit dans la continuit\u00e9 de la d\u00e9marche RSE ISO 26000 du groupe, sp\u00e9cialis\u00e9 dans les solutions pour le d\u00e9veloppement des pharmacies et commerces de proximit\u00e9 (emballages et \u00e9quipements, enseignes et signal\u00e9tique, affichage dynamique et web).<\/p>","protected":false},"author":1,"featured_media":33021,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":1,"footnotes":""},"categories":[5,28,11],"tags":[],"class_list":["post-23021","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alimentaire","category-article-entier","category-emballages"],"acf":[],"yoast_head":"\nPro\u00e9bo lance son propre syst\u00e8me de notation Eco-Score - Emballage Digest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emballagedigest.fr\/en\/proebo-lance-son-propre-systeme-de-notation-eco-score\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pro\u00e9bo lance son propre syst\u00e8me de notation Eco-Score - Emballage Digest\" \/>\n<meta property=\"og:description\" content=\"Pour r\u00e9pondre \u00e0 une attente de transparence de plus en plus forte sur l\u2019impact environnemental de la part des consommateurs, Pro\u00e9bo lance son \u00c9co-Score. 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