{"id":23110,"date":"2021-05-31T00:00:00","date_gmt":"2021-05-31T00:00:00","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=23110"},"modified":"2021-06-07T14:04:23","modified_gmt":"2021-06-07T14:04:23","slug":"marche-laitier-francais-inquietude-malgre-une-hausse-de-consommation","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/marche-laitier-francais-inquietude-malgre-une-hausse-de-consommation\/","title":{"rendered":"March\u00e9 laitier fran\u00e7ais : inqui\u00e9tude malgr\u00e9 une hausse de consommation"},"content":{"rendered":"

A l\u2019occasion de la Journ\u00e9e mondiale du lait, l\u2019organisation professionnelle regroupant la majorit\u00e9 des fabricants de laits en France Syndilait a fait le bilan de l\u2019ann\u00e9e 2020 et expose ses inqui\u00e9tudes face aux contraintes qu\u2019imposent la loi AGEC sur les solutions de conditionnement du lait.<\/p>\n

2020 fait figure d\u2019ann\u00e9e historique pour le lait conditionn\u00e9. Elle marque, en effet, son grand retour dans les foyers fran\u00e7ais. Apr\u00e8s dix ann\u00e9es de recul, sa consommation globale a enregistr\u00e9 une croissance de +4,9% en volume pour s\u2019\u00e9tablir \u00e0 plus de 3 milliards de litres tous circuits confondus, dont 97% est du lait fran\u00e7ais, issu des fermes et laiteries ancr\u00e9es au c\u0153ur des territoires. Plus sp\u00e9cifiquement, en grande distribution, les achats ont notamment progress\u00e9 de +4,9% en volume par rapport \u00e0 2019, avec une pointe \u00e0 +35,4% en avril 2020 vs avril 2019, au c\u0153ur du 1er confinement. L\u2019enthousiasme des Fran\u00e7ais s\u2019est en particulier port\u00e9 sur le lait UHT, qui repr\u00e9sente aujourd\u2019hui 97% du march\u00e9 en France, et qui a vu ses ventes progresser de +5,3% en volume sur l\u2019ann\u00e9e.<\/p>\n

<\/pre>\n
Cependant, la fili\u00e8re fran\u00e7aise du lait, est confront\u00e9e aux exigences de la loi AGEC (Anti-Gaspillage et \u00c9conomie Circulaire) qui pr\u00e9voit une d\u2019interdiction du plastique \u00e0 usage unique d\u2019ici 2040. Les industriels rappellent \u00e0 ce titre que \u00ab la mati\u00e8re qu\u2019ils conditionnent est vivante et fragile, et qu\u2019ils ont en effet besoin de temps et de moyens pour s\u2019adapter \u00bb. M\u00eame s\u2019ils reconnaissent l\u2019int\u00e9r\u00eat du d\u00e9cret \u00ab\u00a03R\u00a0\u00bb (R\u00e9duire, R\u00e9employer, Recycler) publi\u00e9 le 30 avril qui vise \u00e0 supprimer les plastiques inutiles, ils doivent r\u00e9duire de 20% le plastique \u00e0 usage unique d\u00e8s 2025 avec, en particulier, l\u2019impossibilit\u00e9 de proposer 10% de leurs emballages en r\u00e9emploi. Vendu en 2020 \u00e0 hauteur de 53,5% en bouteilles plastiques (source IRI) contre 46,4% en briques carton \u2013 son emballage historique, le lait UHT (par rapport au lait pasteuris\u00e9) n\u00e9cessite des emballages haute-technologie pour pr\u00e9server ses qualit\u00e9s sanitaires, nutritionnelles et organoleptiques dans la dur\u00e9e. Aujourd\u2019hui, seul le plastique poss\u00e8de les propri\u00e9t\u00e9s barri\u00e8res n\u00e9cessaires \u00e0 sa protection, qu\u2019il soit en fine couche dans les briques ou en mat\u00e9riau unique dans les bouteilles PET opaque et PEHD.<\/p>\n
<\/pre>\n
Malgr\u00e9 l\u2019\u00e9tude de plusieurs sc\u00e9narios possibles pour r\u00e9pondre aux exigences et deadlines de la loi AGEC, aucune solution de remplacement viable n\u2019existe sur le march\u00e9 selon la fili\u00e8re. Cette derni\u00e8re est donc largement mobilis\u00e9e avec ses partenaires pour proposer des solutions, tant pour le recyclage que pour l\u2019\u00e9coconception de ses emballages. Parmi ses axes de travail, figure notamment la sensibilisation des consommateurs au tri des emballages pour accro\u00eetre leur taux de recyclage, qui s\u2019\u00e9tablissent aujourd\u2019hui \u00e0 57% pour les briques et 61% pour les bouteilles. Les professionnels travaillent \u00e9galement au d\u00e9ploiement du plastique v\u00e9g\u00e9tal dans les briques, \u00e0 l\u2019all\u00e8gement des bouteilles, \u00e0 la mise en place de bouchons solidaires, ainsi qu\u2019\u00e0 l\u2019optimisation des fili\u00e8res de recyclages existantes et au d\u00e9ploiement de circuits sp\u00e9cifiques, etc. Du c\u00f4t\u00e9 des briques (composition courante : 70% papier vierge, 25% de poly\u00e9thyl\u00e8ne et 5% d\u2019aluminium), ses fabricants planchent sur r\u00e9duire l\u2019\u00e9paisseur de sa couche de plastique, \u00e0 l\u2019introduction de papier issu de for\u00eats g\u00e9r\u00e9es durablement (FSC\u00ae), \u00e0 supprimer la languette aluminium en mettant en place des bouchons auto-per\u00e7ant\u2026 <\/p>\n
Extrait de la revue n\u00b0 658 – Mai 2021. Reproduction interdite sauf accord \u00e9crit d’Emballage Digest ou mention du support<\/em><\/p>","protected":false},"excerpt":{"rendered":"
A l\u2019occasion de la Journ\u00e9e mondiale du lait, l\u2019organisation professionnelle regroupant la majorit\u00e9 des fabricants de laits en France Syndilait a fait le bilan de l\u2019ann\u00e9e 2020 et expose ses inqui\u00e9tudes face aux contraintes qu\u2019imposent la loi AGEC sur les solutions de conditionnement du lait.<\/p>","protected":false},"author":1,"featured_media":33110,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":1,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-23110","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-entier"],"acf":[],"yoast_head":"\nMarch\u00e9 laitier fran\u00e7ais : inqui\u00e9tude malgr\u00e9 une hausse de consommation - Emballage Digest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emballagedigest.fr\/en\/marche-laitier-francais-inquietude-malgre-une-hausse-de-consommation\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"March\u00e9 laitier fran\u00e7ais : inqui\u00e9tude malgr\u00e9 une hausse de consommation - 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