{"id":23116,"date":"2021-05-31T00:00:00","date_gmt":"2021-05-31T00:00:00","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=23116"},"modified":"2021-06-07T15:17:40","modified_gmt":"2021-06-07T15:17:40","slug":"le-carton-au-service-de-l-eau","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/le-carton-au-service-de-l-eau\/","title":{"rendered":"Le carton au service de l\u2019eau"},"content":{"rendered":"<p>Avec une moyenne de 96 bouteilles plastiques consomm\u00e9es par an et par personne, la France est le 5e pays consommateur de bouteilles d\u2019eau en plastique dans le monde. Ainsi, 25 millions de bouteilles sont jet\u00e9es quotidiennement et seulement 49% sont recycl\u00e9es*.<\/p>\n<p>En lan\u00e7ant une eau min\u00e9rale naturelle de montagne dans un packaging carton, La Compagnie des Pyr\u00e9n\u00e9es a pour ambition d\u2019am\u00e9liorer le mod\u00e8le de production et de consommation d\u2019eau en bouteille. Le choix s\u2019est port\u00e9 sur Tetra Top\u00ae, une brique carton certifi\u00e9 FSC\u2122, 100% recyclable et constitu\u00e9e \u00e0 88% de mati\u00e8res v\u00e9g\u00e9tales gr\u00e2ce \u00e0 un partenariat exclusif avec Tetra Pak. Le plastique du top et du bouchon est, quant \u00e0 lui, r\u00e9alis\u00e9 \u00e0 partir de cannes \u00e0 sucre issues d\u2019une fili\u00e8re responsable. La Compagnie des Pyr\u00e9n\u00e9es s\u2019appuiera, par ailleurs, sur les r\u00e9seaux de collecte et de tri, ainsi que son partenaire Tetra Pak pour assurer la valorisation du polyal de l\u2019emballage. La composition de la brique permet d\u2019afficher une empreinte carbone de l\u2019emballage r\u00e9duite \u00e0 45%, soit 410 tonnes** de CO2 \u00e9vit\u00e9es par an, selon la marque. Puis\u00e9e en Occitanie, et baptis\u00e9e en l\u2019honneur du d\u00e9partement d\u2019o\u00f9 elle provient, l\u2019\u00d49 \u00abEau Neuve\u00bb est distribu\u00e9e dans pr\u00e8s de 600 magasins r\u00e9gionaux&nbsp;: en grandes surfaces chez Carrefour, Intermarch\u00e9, Auchan ainsi qu\u2019en magasins de proximit\u00e9. L\u2019offre sera \u00e9tendue \u00e0 2000 magasins au niveau national en mai 2021 gr\u00e2ce, entre autres, \u00e0 un partenariat avec Monoprix. L\u2019eau min\u00e9rale est \u00e9galement disponible dans trois autres formats issus de mati\u00e8res recycl\u00e9es et recyclables&nbsp;: en 100% rPET, verre et aluminium, mati\u00e8res recyclables \u00e0 l\u2019infini, en gourde et en canettes.<br \/>\n<strong>Fournisseur bouteille&nbsp;: Tetra Pak<\/strong><\/p>\n<p><em>* France Info TV 2020. ** ACV EAU France, 2020, sur la base de 10 mn de packs.<\/em><\/p>\n<p><em>Extrait de la revue n\u00b0 658 &#8211; Mai 2021. Reproduction interdite sauf accord \u00e9crit d&rsquo;Emballage Digest ou mention du support<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Avec une moyenne de 96 bouteilles plastiques consomm\u00e9es par an et par personne, la France est le 5e pays consommateur de bouteilles d\u2019eau en plastique dans le monde. Ainsi, 25 millions de bouteilles sont jet\u00e9es quotidiennement et seulement 49% sont recycl\u00e9es*.<\/p>","protected":false},"author":1,"featured_media":33116,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":0,"footnotes":""},"categories":[28,4],"tags":[],"class_list":["post-23116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-entier","category-lineaires"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le carton au service de l\u2019eau - Emballage Digest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emballagedigest.fr\/en\/le-carton-au-service-de-l-eau\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le carton au service de l\u2019eau - Emballage Digest\" \/>\n<meta property=\"og:description\" content=\"Avec une moyenne de 96 bouteilles plastiques consomm\u00e9es par an et par personne, la France est le 5e pays consommateur de bouteilles d\u2019eau en plastique dans le monde. Ainsi, 25 millions de bouteilles sont jet\u00e9es quotidiennement et seulement 49% sont recycl\u00e9es*.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.emballagedigest.fr\/en\/le-carton-au-service-de-l-eau\/\" \/>\n<meta property=\"og:site_name\" content=\"Emballage Digest\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-31T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-07T15:17:40+00:00\" \/>\n<meta name=\"author\" content=\"admin_thopel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin_thopel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.emballagedigest.fr\/le-carton-au-service-de-l-eau\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.emballagedigest.fr\/le-carton-au-service-de-l-eau\/\"},\"author\":{\"name\":\"admin_thopel\",\"@id\":\"https:\/\/www.emballagedigest.fr\/#\/schema\/person\/d01fbac1f378e2f5e4096082cdf68ae5\"},\"headline\":\"Le carton au service de l\u2019eau\",\"datePublished\":\"2021-05-31T00:00:00+00:00\",\"dateModified\":\"2021-06-07T15:17:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.emballagedigest.fr\/le-carton-au-service-de-l-eau\/\"},\"wordCount\":335,\"publisher\":{\"@id\":\"https:\/\/www.emballagedigest.fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.emballagedigest.fr\/le-carton-au-service-de-l-eau\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/dotclear\/images\/2021\/REVUE\/mai\/05_21_lineaire1.jpg\",\"articleSection\":[\"Article entier\",\"Lin\u00e9aires\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.emballagedigest.fr\/le-carton-au-service-de-l-eau\/\",\"url\":\"https:\/\/www.emballagedigest.fr\/le-carton-au-service-de-l-eau\/\",\"name\":\"Le carton au service de l\u2019eau - Emballage Digest\",\"isPartOf\":{\"@id\":\"https:\/\/www.emballagedigest.fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.emballagedigest.fr\/le-carton-au-service-de-l-eau\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.emballagedigest.fr\/le-carton-au-service-de-l-eau\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/dotclear\/images\/2021\/REVUE\/mai\/05_21_lineaire1.jpg\",\"datePublished\":\"2021-05-31T00:00:00+00:00\",\"dateModified\":\"2021-06-07T15:17:40+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.emballagedigest.fr\/le-carton-au-service-de-l-eau\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.emballagedigest.fr\/le-carton-au-service-de-l-eau\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.emballagedigest.fr\/le-carton-au-service-de-l-eau\/#primaryimage\",\"url\":\"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/dotclear\/images\/2021\/REVUE\/mai\/05_21_lineaire1.jpg\",\"contentUrl\":\"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/dotclear\/images\/2021\/REVUE\/mai\/05_21_lineaire1.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.emballagedigest.fr\/le-carton-au-service-de-l-eau\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.emballagedigest.fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Le carton au service de l\u2019eau\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.emballagedigest.fr\/#website\",\"url\":\"https:\/\/www.emballagedigest.fr\/\",\"name\":\"Emballage Digest\",\"description\":\"Revue professionnelle sur les emballages\",\"publisher\":{\"@id\":\"https:\/\/www.emballagedigest.fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.emballagedigest.fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.emballagedigest.fr\/#organization\",\"name\":\"Emballage Digest\",\"url\":\"https:\/\/www.emballagedigest.fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.emballagedigest.fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2022\/07\/logo-ed.png\",\"contentUrl\":\"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2022\/07\/logo-ed.png\",\"width\":379,\"height\":75,\"caption\":\"Emballage Digest\"},\"image\":{\"@id\":\"https:\/\/www.emballagedigest.fr\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.emballagedigest.fr\/#\/schema\/person\/d01fbac1f378e2f5e4096082cdf68ae5\",\"name\":\"admin_thopel\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.emballagedigest.fr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6cf644f6475359b596b81b10a64f989df38f1238649f7e33f97f69519e42dfbf?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6cf644f6475359b596b81b10a64f989df38f1238649f7e33f97f69519e42dfbf?s=96&d=mm&r=g\",\"caption\":\"admin_thopel\"},\"sameAs\":[\"http:\/\/localhost:8787\/emballage_digest\"],\"url\":\"https:\/\/www.emballagedigest.fr\/en\/author\/admin_thopel\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Le carton au service de l\u2019eau - Emballage Digest","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.emballagedigest.fr\/en\/le-carton-au-service-de-l-eau\/","og_locale":"en_GB","og_type":"article","og_title":"Le carton au service de l\u2019eau - Emballage Digest","og_description":"Avec une moyenne de 96 bouteilles plastiques consomm\u00e9es par an et par personne, la France est le 5e pays consommateur de bouteilles d\u2019eau en plastique dans le monde. Ainsi, 25 millions de bouteilles sont jet\u00e9es quotidiennement et seulement 49% sont recycl\u00e9es*.","og_url":"https:\/\/www.emballagedigest.fr\/en\/le-carton-au-service-de-l-eau\/","og_site_name":"Emballage Digest","article_published_time":"2021-05-31T00:00:00+00:00","article_modified_time":"2021-06-07T15:17:40+00:00","author":"admin_thopel","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin_thopel","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.emballagedigest.fr\/le-carton-au-service-de-l-eau\/#article","isPartOf":{"@id":"https:\/\/www.emballagedigest.fr\/le-carton-au-service-de-l-eau\/"},"author":{"name":"admin_thopel","@id":"https:\/\/www.emballagedigest.fr\/#\/schema\/person\/d01fbac1f378e2f5e4096082cdf68ae5"},"headline":"Le carton au service de l\u2019eau","datePublished":"2021-05-31T00:00:00+00:00","dateModified":"2021-06-07T15:17:40+00:00","mainEntityOfPage":{"@id":"https:\/\/www.emballagedigest.fr\/le-carton-au-service-de-l-eau\/"},"wordCount":335,"publisher":{"@id":"https:\/\/www.emballagedigest.fr\/#organization"},"image":{"@id":"https:\/\/www.emballagedigest.fr\/le-carton-au-service-de-l-eau\/#primaryimage"},"thumbnailUrl":"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/dotclear\/images\/2021\/REVUE\/mai\/05_21_lineaire1.jpg","articleSection":["Article entier","Lin\u00e9aires"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.emballagedigest.fr\/le-carton-au-service-de-l-eau\/","url":"https:\/\/www.emballagedigest.fr\/le-carton-au-service-de-l-eau\/","name":"Le carton au service de l\u2019eau - Emballage Digest","isPartOf":{"@id":"https:\/\/www.emballagedigest.fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.emballagedigest.fr\/le-carton-au-service-de-l-eau\/#primaryimage"},"image":{"@id":"https:\/\/www.emballagedigest.fr\/le-carton-au-service-de-l-eau\/#primaryimage"},"thumbnailUrl":"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/dotclear\/images\/2021\/REVUE\/mai\/05_21_lineaire1.jpg","datePublished":"2021-05-31T00:00:00+00:00","dateModified":"2021-06-07T15:17:40+00:00","breadcrumb":{"@id":"https:\/\/www.emballagedigest.fr\/le-carton-au-service-de-l-eau\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.emballagedigest.fr\/le-carton-au-service-de-l-eau\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.emballagedigest.fr\/le-carton-au-service-de-l-eau\/#primaryimage","url":"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/dotclear\/images\/2021\/REVUE\/mai\/05_21_lineaire1.jpg","contentUrl":"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/dotclear\/images\/2021\/REVUE\/mai\/05_21_lineaire1.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.emballagedigest.fr\/le-carton-au-service-de-l-eau\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.emballagedigest.fr\/"},{"@type":"ListItem","position":2,"name":"Le carton au service de l\u2019eau"}]},{"@type":"WebSite","@id":"https:\/\/www.emballagedigest.fr\/#website","url":"https:\/\/www.emballagedigest.fr\/","name":"Emballage Digest","description":"Revue professionnelle sur les emballages","publisher":{"@id":"https:\/\/www.emballagedigest.fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.emballagedigest.fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.emballagedigest.fr\/#organization","name":"Emballage Digest","url":"https:\/\/www.emballagedigest.fr\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.emballagedigest.fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2022\/07\/logo-ed.png","contentUrl":"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2022\/07\/logo-ed.png","width":379,"height":75,"caption":"Emballage Digest"},"image":{"@id":"https:\/\/www.emballagedigest.fr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.emballagedigest.fr\/#\/schema\/person\/d01fbac1f378e2f5e4096082cdf68ae5","name":"admin_thopel","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.emballagedigest.fr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6cf644f6475359b596b81b10a64f989df38f1238649f7e33f97f69519e42dfbf?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6cf644f6475359b596b81b10a64f989df38f1238649f7e33f97f69519e42dfbf?s=96&d=mm&r=g","caption":"admin_thopel"},"sameAs":["http:\/\/localhost:8787\/emballage_digest"],"url":"https:\/\/www.emballagedigest.fr\/en\/author\/admin_thopel\/"}]}},"_links":{"self":[{"href":"https:\/\/www.emballagedigest.fr\/en\/wp-json\/wp\/v2\/posts\/23116","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.emballagedigest.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.emballagedigest.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.emballagedigest.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.emballagedigest.fr\/en\/wp-json\/wp\/v2\/comments?post=23116"}],"version-history":[{"count":0,"href":"https:\/\/www.emballagedigest.fr\/en\/wp-json\/wp\/v2\/posts\/23116\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.emballagedigest.fr\/en\/wp-json\/wp\/v2\/media\/33116"}],"wp:attachment":[{"href":"https:\/\/www.emballagedigest.fr\/en\/wp-json\/wp\/v2\/media?parent=23116"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.emballagedigest.fr\/en\/wp-json\/wp\/v2\/categories?post=23116"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.emballagedigest.fr\/en\/wp-json\/wp\/v2\/tags?post=23116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}