{"id":23143,"date":"2021-06-11T07:12:50","date_gmt":"2021-06-11T07:12:50","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=23143"},"modified":"2021-06-11T07:13:01","modified_gmt":"2021-06-11T07:13:01","slug":"pro-carton-publie-les-resultats-d-une-nouvelle-etude-conso","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/pro-carton-publie-les-resultats-d-une-nouvelle-etude-conso\/","title":{"rendered":"Pro Carton publie les r\u00e9sultats d\u2019une nouvelle \u00e9tude conso"},"content":{"rendered":"<p>Selon une derni\u00e8re \u00e9tude men\u00e9e par Perspectus Global pour le compte de Pro Carton \u2013 association europ\u00e9enne des fabricants de cartons et de cartonnages \u2013 et portant sur plus de 7000 europ\u00e9ens, 7 acheteurs fran\u00e7ais sur 10 (69%) d\u00e9clarent \u00eatre pr\u00eats \u00e0 payer davantage pour un produit dont l\u2019emballage a un impact environnemental r\u00e9duit.<\/p>\n<p>C\u2019est le cas pour, plus particuli\u00e8rement, les jeunes consommateurs. En effet, les jeunes adultes fran\u00e7ais (22-28 ans) sont les plus dispos\u00e9s \u00e0 d\u00e9penser plus (84%) pour le bien de la plan\u00e8te. 6 europ\u00e9ens sur 10 s\u2019accordent \u00e0 dire que l\u2019impact environnemental de l\u2019emballage d\u2019un produit affecte leurs d\u00e9cisions d\u2019achat et a influenc\u00e9 ce qu\u2019ils ach\u00e8tent. <\/p>\n<p>Par ailleurs, 96% des adultes europ\u00e9ens pensent que les gouvernements, ainsi que les distributeurs et les marques, devraient engager plus d\u2019actions en faveur de l&rsquo;environnement. Une large majorit\u00e9 d\u2019europ\u00e9ens r\u00e9clament d\u2019ailleurs des autorit\u00e9s des informations plus claires sur les emballages dites \u00ab\u00e9cologiques\u00bb, tout en \u00e9tant favorable \u00e0 l&rsquo;instauration d&rsquo;une taxe pour en imposer l&rsquo;adoption. <\/p>\n<p>Les r\u00e9sultats de cette \u00e9tude viennent confirmer le fruit d\u2019une pr\u00e9c\u00e9dente enqu\u00eate similaire r\u00e9alis\u00e9e en 2018 par Pro Carton. La Covid-19 ne semble pas avoir chang\u00e9 l\u2019attitude des consommateurs \u00e0 l\u2019\u00e9gard des emballages ou de l\u2019environnement. Au contraire, pr\u00e8s de la moiti\u00e9 des personnes interrog\u00e9es ont d\u00e9clar\u00e9 que la crise sanitaire les avait en fait rendues plus pr\u00e9occup\u00e9es par l\u2019environnement&nbsp;; seulement 22% ont affirm\u00e9 que la pand\u00e9mie les avait rendues moins sensibles au sujet.<\/p>\n<p><em>Reproduction interdite sauf accord \u00e9crit d&rsquo;Emballage Digest ou mention du support<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Selon une derni\u00e8re \u00e9tude men\u00e9e par Perspectus Global pour le compte de Pro Carton \u2013 association europ\u00e9enne des fabricants de cartons et de cartonnages \u2013 et portant sur plus de 7000 europ\u00e9ens, 7 acheteurs fran\u00e7ais sur 10 (69%) d\u00e9clarent \u00eatre pr\u00eats \u00e0 payer davantage pour un produit dont l\u2019emballage a un impact environnemental r\u00e9duit.<\/p>","protected":false},"author":1,"featured_media":33143,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":0,"footnotes":""},"categories":[28,11],"tags":[],"class_list":["post-23143","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-entier","category-emballages"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pro Carton publie les r\u00e9sultats d\u2019une nouvelle \u00e9tude conso - Emballage Digest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emballagedigest.fr\/en\/pro-carton-publie-les-resultats-d-une-nouvelle-etude-conso\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pro Carton publie les r\u00e9sultats d\u2019une nouvelle \u00e9tude conso - Emballage Digest\" \/>\n<meta property=\"og:description\" content=\"Selon une derni\u00e8re \u00e9tude men\u00e9e par Perspectus Global pour le compte de Pro Carton \u2013 association europ\u00e9enne des fabricants de cartons et de cartonnages \u2013 et portant sur plus de 7000 europ\u00e9ens, 7 acheteurs fran\u00e7ais sur 10 (69%) d\u00e9clarent \u00eatre pr\u00eats \u00e0 payer davantage pour un produit dont l\u2019emballage a un impact environnemental r\u00e9duit.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.emballagedigest.fr\/en\/pro-carton-publie-les-resultats-d-une-nouvelle-etude-conso\/\" \/>\n<meta property=\"og:site_name\" content=\"Emballage Digest\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-11T07:12:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-11T07:13:01+00:00\" \/>\n<meta name=\"author\" content=\"admin_thopel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin_thopel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.emballagedigest.fr\/pro-carton-publie-les-resultats-d-une-nouvelle-etude-conso\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.emballagedigest.fr\/pro-carton-publie-les-resultats-d-une-nouvelle-etude-conso\/\"},\"author\":{\"name\":\"admin_thopel\",\"@id\":\"https:\/\/www.emballagedigest.fr\/#\/schema\/person\/d01fbac1f378e2f5e4096082cdf68ae5\"},\"headline\":\"Pro Carton publie les r\u00e9sultats d\u2019une nouvelle \u00e9tude conso\",\"datePublished\":\"2021-06-11T07:12:50+00:00\",\"dateModified\":\"2021-06-11T07:13:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.emballagedigest.fr\/pro-carton-publie-les-resultats-d-une-nouvelle-etude-conso\/\"},\"wordCount\":296,\"publisher\":{\"@id\":\"https:\/\/www.emballagedigest.fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.emballagedigest.fr\/pro-carton-publie-les-resultats-d-une-nouvelle-etude-conso\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/dotclear\/images\/2021\/BONUS\/juin\/conso_article.jpg\",\"articleSection\":[\"Article entier\",\"Emballages\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.emballagedigest.fr\/pro-carton-publie-les-resultats-d-une-nouvelle-etude-conso\/\",\"url\":\"https:\/\/www.emballagedigest.fr\/pro-carton-publie-les-resultats-d-une-nouvelle-etude-conso\/\",\"name\":\"Pro Carton publie les r\u00e9sultats d\u2019une nouvelle \u00e9tude conso - Emballage Digest\",\"isPartOf\":{\"@id\":\"https:\/\/www.emballagedigest.fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.emballagedigest.fr\/pro-carton-publie-les-resultats-d-une-nouvelle-etude-conso\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.emballagedigest.fr\/pro-carton-publie-les-resultats-d-une-nouvelle-etude-conso\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/dotclear\/images\/2021\/BONUS\/juin\/conso_article.jpg\",\"datePublished\":\"2021-06-11T07:12:50+00:00\",\"dateModified\":\"2021-06-11T07:13:01+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.emballagedigest.fr\/pro-carton-publie-les-resultats-d-une-nouvelle-etude-conso\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.emballagedigest.fr\/pro-carton-publie-les-resultats-d-une-nouvelle-etude-conso\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.emballagedigest.fr\/pro-carton-publie-les-resultats-d-une-nouvelle-etude-conso\/#primaryimage\",\"url\":\"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/dotclear\/images\/2021\/BONUS\/juin\/conso_article.jpg\",\"contentUrl\":\"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/dotclear\/images\/2021\/BONUS\/juin\/conso_article.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.emballagedigest.fr\/pro-carton-publie-les-resultats-d-une-nouvelle-etude-conso\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.emballagedigest.fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pro Carton publie les r\u00e9sultats d\u2019une nouvelle \u00e9tude conso\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.emballagedigest.fr\/#website\",\"url\":\"https:\/\/www.emballagedigest.fr\/\",\"name\":\"Emballage Digest\",\"description\":\"Revue professionnelle sur les emballages\",\"publisher\":{\"@id\":\"https:\/\/www.emballagedigest.fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.emballagedigest.fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.emballagedigest.fr\/#organization\",\"name\":\"Emballage Digest\",\"url\":\"https:\/\/www.emballagedigest.fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.emballagedigest.fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2022\/07\/logo-ed.png\",\"contentUrl\":\"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2022\/07\/logo-ed.png\",\"width\":379,\"height\":75,\"caption\":\"Emballage Digest\"},\"image\":{\"@id\":\"https:\/\/www.emballagedigest.fr\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.emballagedigest.fr\/#\/schema\/person\/d01fbac1f378e2f5e4096082cdf68ae5\",\"name\":\"admin_thopel\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.emballagedigest.fr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6cf644f6475359b596b81b10a64f989df38f1238649f7e33f97f69519e42dfbf?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6cf644f6475359b596b81b10a64f989df38f1238649f7e33f97f69519e42dfbf?s=96&d=mm&r=g\",\"caption\":\"admin_thopel\"},\"sameAs\":[\"http:\/\/localhost:8787\/emballage_digest\"],\"url\":\"https:\/\/www.emballagedigest.fr\/en\/author\/admin_thopel\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Pro Carton publie les r\u00e9sultats d\u2019une nouvelle \u00e9tude conso - Emballage Digest","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.emballagedigest.fr\/en\/pro-carton-publie-les-resultats-d-une-nouvelle-etude-conso\/","og_locale":"en_GB","og_type":"article","og_title":"Pro Carton publie les r\u00e9sultats d\u2019une nouvelle \u00e9tude conso - Emballage Digest","og_description":"Selon une derni\u00e8re \u00e9tude men\u00e9e par Perspectus Global pour le compte de Pro Carton \u2013 association europ\u00e9enne des fabricants de cartons et de cartonnages \u2013 et portant sur plus de 7000 europ\u00e9ens, 7 acheteurs fran\u00e7ais sur 10 (69%) d\u00e9clarent \u00eatre pr\u00eats \u00e0 payer davantage pour un produit dont l\u2019emballage a un impact environnemental r\u00e9duit.","og_url":"https:\/\/www.emballagedigest.fr\/en\/pro-carton-publie-les-resultats-d-une-nouvelle-etude-conso\/","og_site_name":"Emballage Digest","article_published_time":"2021-06-11T07:12:50+00:00","article_modified_time":"2021-06-11T07:13:01+00:00","author":"admin_thopel","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin_thopel","Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.emballagedigest.fr\/pro-carton-publie-les-resultats-d-une-nouvelle-etude-conso\/#article","isPartOf":{"@id":"https:\/\/www.emballagedigest.fr\/pro-carton-publie-les-resultats-d-une-nouvelle-etude-conso\/"},"author":{"name":"admin_thopel","@id":"https:\/\/www.emballagedigest.fr\/#\/schema\/person\/d01fbac1f378e2f5e4096082cdf68ae5"},"headline":"Pro Carton publie les r\u00e9sultats d\u2019une nouvelle \u00e9tude conso","datePublished":"2021-06-11T07:12:50+00:00","dateModified":"2021-06-11T07:13:01+00:00","mainEntityOfPage":{"@id":"https:\/\/www.emballagedigest.fr\/pro-carton-publie-les-resultats-d-une-nouvelle-etude-conso\/"},"wordCount":296,"publisher":{"@id":"https:\/\/www.emballagedigest.fr\/#organization"},"image":{"@id":"https:\/\/www.emballagedigest.fr\/pro-carton-publie-les-resultats-d-une-nouvelle-etude-conso\/#primaryimage"},"thumbnailUrl":"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/dotclear\/images\/2021\/BONUS\/juin\/conso_article.jpg","articleSection":["Article entier","Emballages"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.emballagedigest.fr\/pro-carton-publie-les-resultats-d-une-nouvelle-etude-conso\/","url":"https:\/\/www.emballagedigest.fr\/pro-carton-publie-les-resultats-d-une-nouvelle-etude-conso\/","name":"Pro Carton publie les r\u00e9sultats d\u2019une nouvelle \u00e9tude conso - Emballage Digest","isPartOf":{"@id":"https:\/\/www.emballagedigest.fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.emballagedigest.fr\/pro-carton-publie-les-resultats-d-une-nouvelle-etude-conso\/#primaryimage"},"image":{"@id":"https:\/\/www.emballagedigest.fr\/pro-carton-publie-les-resultats-d-une-nouvelle-etude-conso\/#primaryimage"},"thumbnailUrl":"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/dotclear\/images\/2021\/BONUS\/juin\/conso_article.jpg","datePublished":"2021-06-11T07:12:50+00:00","dateModified":"2021-06-11T07:13:01+00:00","breadcrumb":{"@id":"https:\/\/www.emballagedigest.fr\/pro-carton-publie-les-resultats-d-une-nouvelle-etude-conso\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.emballagedigest.fr\/pro-carton-publie-les-resultats-d-une-nouvelle-etude-conso\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.emballagedigest.fr\/pro-carton-publie-les-resultats-d-une-nouvelle-etude-conso\/#primaryimage","url":"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/dotclear\/images\/2021\/BONUS\/juin\/conso_article.jpg","contentUrl":"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/dotclear\/images\/2021\/BONUS\/juin\/conso_article.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.emballagedigest.fr\/pro-carton-publie-les-resultats-d-une-nouvelle-etude-conso\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.emballagedigest.fr\/"},{"@type":"ListItem","position":2,"name":"Pro Carton publie les r\u00e9sultats d\u2019une nouvelle \u00e9tude conso"}]},{"@type":"WebSite","@id":"https:\/\/www.emballagedigest.fr\/#website","url":"https:\/\/www.emballagedigest.fr\/","name":"Emballage Digest","description":"Revue professionnelle sur les emballages","publisher":{"@id":"https:\/\/www.emballagedigest.fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.emballagedigest.fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.emballagedigest.fr\/#organization","name":"Emballage Digest","url":"https:\/\/www.emballagedigest.fr\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.emballagedigest.fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2022\/07\/logo-ed.png","contentUrl":"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2022\/07\/logo-ed.png","width":379,"height":75,"caption":"Emballage Digest"},"image":{"@id":"https:\/\/www.emballagedigest.fr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.emballagedigest.fr\/#\/schema\/person\/d01fbac1f378e2f5e4096082cdf68ae5","name":"admin_thopel","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.emballagedigest.fr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6cf644f6475359b596b81b10a64f989df38f1238649f7e33f97f69519e42dfbf?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6cf644f6475359b596b81b10a64f989df38f1238649f7e33f97f69519e42dfbf?s=96&d=mm&r=g","caption":"admin_thopel"},"sameAs":["http:\/\/localhost:8787\/emballage_digest"],"url":"https:\/\/www.emballagedigest.fr\/en\/author\/admin_thopel\/"}]}},"_links":{"self":[{"href":"https:\/\/www.emballagedigest.fr\/en\/wp-json\/wp\/v2\/posts\/23143","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.emballagedigest.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.emballagedigest.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.emballagedigest.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.emballagedigest.fr\/en\/wp-json\/wp\/v2\/comments?post=23143"}],"version-history":[{"count":0,"href":"https:\/\/www.emballagedigest.fr\/en\/wp-json\/wp\/v2\/posts\/23143\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.emballagedigest.fr\/en\/wp-json\/wp\/v2\/media\/33143"}],"wp:attachment":[{"href":"https:\/\/www.emballagedigest.fr\/en\/wp-json\/wp\/v2\/media?parent=23143"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.emballagedigest.fr\/en\/wp-json\/wp\/v2\/categories?post=23143"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.emballagedigest.fr\/en\/wp-json\/wp\/v2\/tags?post=23143"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}