{"id":23163,"date":"2021-06-15T09:06:34","date_gmt":"2021-06-15T09:06:34","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=23163"},"modified":"2021-06-15T09:06:34","modified_gmt":"2021-06-15T09:06:34","slug":"addressvitt-s-appuie-sur-sitma-pour-accelerer-sa-transition-ecologique","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/addressvitt-s-appuie-sur-sitma-pour-accelerer-sa-transition-ecologique\/","title":{"rendered":"Addressvitt s\u2019appuie sur Sitma pour acc\u00e9l\u00e9rer sa transition \u00e9cologique"},"content":{"rendered":"

L\u2019Italie avait un train de retard dans le domaine du publipostage \u2013 en comparaison avec la France, l\u2019Allemagne ou l\u2019Angleterre \u2013 pays dans lesquels le d\u00e9ploiement de solutions papier (mat\u00e9riel promotionnel, catalogues, brochures, journaux et magazines) est d\u00e9j\u00e0 une r\u00e9alit\u00e9. En nouant un partenariat avec Sitma, soci\u00e9t\u00e9 sp\u00e9cialis\u00e9e dans la conception de machines d\u2019emballage automatiques pour les services de post-presse et de publipostage, la compagnie historique italienne de communication directe Addressvitt pourra b\u00e9n\u00e9ficier d\u2019un nouveau process d\u2019emballage et de distribution \u00ab InCharta\u00ae \u00bb.<\/p>\n

Au-del\u00e0 des enveloppes, la technologie Sitma, utilis\u00e9e pour la premi\u00e8re fois en Italie par Addressvitt, permet de cr\u00e9er un emballage ad hoc autour du produit, ainsi directement emball\u00e9 en ligne. Autre avantage : l\u2019emballage ainsi cr\u00e9\u00e9 est totalement personnalis\u00e9, tant pour le contenu que pour l\u2019image. <\/p>\n

Les syst\u00e8mes d\u2019alimentation pris en charge par la machine paper wrapper de Sitma permettent d\u2019emballer d\u00e9pliants, catalogues et magazines en combinant les formats et les tailles. L\u2019int\u00e9gration de syst\u00e8mes d\u2019impression efficaces permet \u00e9galement de cr\u00e9er des impressions sur-mesure avec des donn\u00e9es variables, telles que des logos, des noms et des adresses, en ligne, afin d\u2019obtenir un produit pr\u00eat \u00e0 \u00eatre exp\u00e9di\u00e9 via le syst\u00e8me postal. <\/p>\n

\"Texte<\/p>\n

\u00abInCharta\u00ae est la solution id\u00e9ale pour r\u00e9aliser un publipostage l\u00e9ger\u00bb, d\u00e9clare Sergio Pilu, directeur du marketing et des projets sp\u00e9ciaux chez Addressvitt. \u00abNous avons d\u00e9velopp\u00e9 la nouvelle marque en travaillant sur le concept de l\u00e9g\u00e8ret\u00e9 : tant pour la mati\u00e8re, les proc\u00e9d\u00e9s, les co\u00fbts que pour l\u2019impact environnemental. L\u2019ensemble du processus d\u2019appariement, de personnalisation et d\u2019emballage du mat\u00e9riel \u00e0 exp\u00e9dier est r\u00e9alis\u00e9 en une seule \u00e9tape, rendue possible par la technologie de notre partenaire technologique : la vitesse, le contr\u00f4le et la durabilit\u00e9 augmentent tout en r\u00e9duisant les d\u00e9lais et les co\u00fbts de traitement ainsi que l\u2019impact environnemental\u00bb.<\/p>\n

Selon le rapport sur la collecte, le recyclage et la r\u00e9cup\u00e9ration du papier et du carton, publi\u00e9 par Comieco en juillet 2020 (1), le tri s\u00e9lectif du papier et du carton est une habitude consolid\u00e9e pour tous les italiens. La collecte municipale de papier et de carton en Italie d\u00e9passe les 3,5 millions de tonnes, avec un rendement qui porte la moyenne nationale annuelle \u00e0 57,5 kg\/habitant. Par ailleurs, le Rapport pr\u00e9cise que \u00ables b\u00e9n\u00e9fices g\u00e9n\u00e9r\u00e9s par le recyclage des emballages g\u00e9r\u00e9s en 2019 (un peu moins d\u20191 million de tonnes) peuvent \u00eatre estim\u00e9s \u00e0 65 millions d\u2019euros. Le chiffre agr\u00e9g\u00e9 pour 2005-2019 repr\u00e9sente des b\u00e9n\u00e9fices avoisinant 1,2 milliard d\u2019euros, calcul\u00e9s comme la valeur de la mati\u00e8re premi\u00e8re et des gaz non \u00e9mis dans l\u2019atmosph\u00e8re\u00bb. <\/p>\n

(1) www.comieco.org<\/a><\/p>\n

Reproduction interdite sauf accord \u00e9crit d’Emballage Digest ou mention du support<\/em><\/p>","protected":false},"excerpt":{"rendered":"

L\u2019Italie avait un train de retard dans le domaine du publipostage \u2013 en comparaison avec la France, l\u2019Allemagne ou l\u2019Angleterre \u2013 pays dans lesquels le d\u00e9ploiement de solutions papier (mat\u00e9riel promotionnel, catalogues, brochures, journaux et magazines) est d\u00e9j\u00e0 une r\u00e9alit\u00e9. En nouant un partenariat avec Sitma, soci\u00e9t\u00e9 sp\u00e9cialis\u00e9e dans la conception de machines d\u2019emballage automatiques pour les services de post-presse et de publipostage, la compagnie historique italienne de communication directe Addressvitt pourra b\u00e9n\u00e9ficier d\u2019un nouveau process d\u2019emballage et de distribution \u00ab InCharta\u00ae \u00bb.<\/p>","protected":false},"author":1,"featured_media":33163,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":1,"footnotes":""},"categories":[28,11],"tags":[],"class_list":["post-23163","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-entier","category-emballages"],"acf":[],"yoast_head":"\nAddressvitt s\u2019appuie sur Sitma pour acc\u00e9l\u00e9rer sa transition \u00e9cologique - Emballage Digest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emballagedigest.fr\/en\/addressvitt-s-appuie-sur-sitma-pour-accelerer-sa-transition-ecologique\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Addressvitt s\u2019appuie sur Sitma pour acc\u00e9l\u00e9rer sa transition \u00e9cologique - Emballage Digest\" \/>\n<meta property=\"og:description\" content=\"L\u2019Italie avait un train de retard dans le domaine du publipostage \u2013 en comparaison avec la France, l\u2019Allemagne ou l\u2019Angleterre \u2013 pays dans lesquels le d\u00e9ploiement de solutions papier (mat\u00e9riel promotionnel, catalogues, brochures, journaux et magazines) est d\u00e9j\u00e0 une r\u00e9alit\u00e9. 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