{"id":23208,"date":"2021-06-30T00:00:00","date_gmt":"2021-06-30T00:00:00","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=23208"},"modified":"2021-07-06T10:17:00","modified_gmt":"2021-07-06T10:17:00","slug":"de-nouvelles-bouteilles-au-rayon-des-eaux-minerales","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/de-nouvelles-bouteilles-au-rayon-des-eaux-minerales\/","title":{"rendered":"De nouvelles bouteilles au rayon des eaux min\u00e9rales"},"content":{"rendered":"<p>La marque d\u2019eau min\u00e9rale fran\u00e7aise Vittel poursuit ses engagements RSE et pr\u00e9sente, dans ce cadre, ses derni\u00e8res innovations qui sont test\u00e9es aupr\u00e8s des consommateurs depuis le mois de juin.<\/p>\n<p>Vittel Go se d\u00e9crit comme le \u00abpremier concept de recharge d\u2019eau min\u00e9rale naturelle\u00bb. L\u2019\u00e9tui rigide en PE accueille une recharge all\u00e9g\u00e9e de 40% par rapport \u00e0 une bouteille de 50 cl classique, fine et souple en PET recycl\u00e9 et 100% recyclable. L\u2019emballage de 9,2 grammes arborera \u00e0 terme un bouchon attach\u00e9, pour une recyclabilit\u00e9 maximale. Indispensable pour une utilisation optimale, la coque limite l\u2019utilisation de plastique et peut \u00eatre utilis\u00e9e entre deux \u00e0 trois ans (des tests sont toujours en cours). Ce premier prototype r\u00e9alis\u00e9 dans l\u2019usine de Vosges de Vittel n\u2019a pas n\u00e9cessit\u00e9 de r\u00e9am\u00e9nagement de ligne. En pleine transition, la marque cherche \u00e0 d\u00e9finir et identifier de nouveaux emballages, en explorant toutes les possibilit\u00e9s, l\u2019objectif&nbsp;: minimiser la part du plastique sans la supprimer, car \u00able plastique reste l\u2019une des mati\u00e8res les plus efficaces pour l\u2019emballages des eaux min\u00e9rales naturelles\u00bb, d\u00e9clare la marque.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.emballagedigest.fr\/dotclear\/images\/2021\/REVUE\/juin\/06_21_lineaire2.jpg\" alt=\"Texte Alternatif\" style=\"float:right; margin: 0 0 1em 1em;\" \/>Autre innovation&nbsp;: la marque d\u00e9voile la bouteille hybride Vittel. Bi-mat\u00e9riaux, l\u2019emballage est compos\u00e9 d\u2019une poche int\u00e9rieure extra fine en 100% rPET, renforc\u00e9e par deux coques qui s\u2019embo\u00eetent en fibres naturelles de cellulose, recycl\u00e9es elles aussi. Cette nouvelle g\u00e9n\u00e9ration de bouteilles d\u2019un litre consommerait deux fois moins de plastique qu\u2019une bouteille classique de Vittel de m\u00eame contenance. Pour garantir la recyclabilit\u00e9 de la bouteille et faciliter le geste de tri, un syst\u00e8me de languette d\u2019arrachage est actuellement en cours de d\u00e9veloppement afin de faciliter la s\u00e9paration des deux mat\u00e9riaux. Une ACV est en cours de r\u00e9alisation pour comparer la bouteille hybride Vittel \u00e0 un format bouteille plastique classique. Une phase test est men\u00e9e depuis le mois de juin&nbsp;: Vittel Go en magasin et digital, ainsi qu\u2019en vente \u00e0 l\u2019unit\u00e9 fridge pack (un \u00e9tui offert et dix recharges)&nbsp;; la bouteille hybride lors d\u2019un test in vivo en juillet.<br \/>\n<strong>Fournisseur bouteille hybride&nbsp;: Ecologic Powered by Jabil \/ Fournisseur \u00e9tui Vittel Go&nbsp;: Innique<\/strong><\/p>\n<p><em>Extrait de la revue n\u00b0 659 &#8211; Juin 2021. Reproduction interdite sauf accord \u00e9crit d&rsquo;Emballage Digest ou mention du support<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>La marque d\u2019eau min\u00e9rale fran\u00e7aise Vittel poursuit ses engagements RSE et pr\u00e9sente, dans ce cadre, ses derni\u00e8res innovations qui sont test\u00e9es aupr\u00e8s des consommateurs depuis le mois de juin.<\/p>","protected":false},"author":1,"featured_media":33208,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":0,"footnotes":""},"categories":[28,4],"tags":[],"class_list":["post-23208","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-entier","category-lineaires"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>De nouvelles bouteilles au rayon des eaux min\u00e9rales - 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